Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. In just one example of collaboration across divisions and geographic boundaries, the company saved $250,000.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. 13) Sysomos. ” — MarketingLand.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Since then,023% of all Tweets include location data, according to Sysomos. Don’t get me wrong. Not an overwhelming participation rate.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch).

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JULY 9, 2010

I thought that was great as it was, but what made it better was that both companies made a point of doing something in person for all their chosen influencers (a small tweet up with just the Klout people and then a big Virgin party where we actually got to meet Richard Branson).

Influencer 123

Influencer Ustream Authentication Social CRM 123

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? There’s a difference between blogging, and having a company blog that you update so often. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. It’s Easy ROI. Everyone Loves Blogs.

Sysomos 88

Sysomos Hubspot SEO ROI 88