Webbiquity SMM

APRIL 29, 2013

60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s hard to measure the ROI. Maybe or maybe not, the social media ROI debate continues. Nearly 60% of American spend time on a social network at least once per month.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

DECEMBER 10, 2013

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. This isn’t to say that Facebook should be a central part of every company’s social strategy. If the latter, then the “likes” differential truly doesn’t matter much.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Display Your Presence. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MAY 1, 2018

Generally speaking, most trade shows will have their own hashtag, which can be used by exhibiting companies. Reno Macri is a founder and director of a leading exhibition and event company Enigma Visual Solutions, specialising in exhibition services, event branding, event production, modular exhibition standands and much more.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. For instance, if you manage a skincare product company, linking to a page selling acne medicine won’t get you many visits.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 19, 2016

ROI is still tough to measure. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 45% said they haven’t been able to show social media’s impact on their companies’ performance at all.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

OCTOBER 20, 2015

Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Review Facebook’s rule book to check for additional industry rules for your business before you run your ads.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

MAY 3, 2011

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Jenara Nerenberg. Ellen McGirt. Elise Segar. Judy Grundstrom. JudyGrundstrom. and never boring. Wendy Marx.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 4, 2014

Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? What do you think?

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

DECEMBER 13, 2011

Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise. Develop and build relationships. Making connections is just the beginning.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. In just one example of collaboration across divisions and geographic boundaries, the company saved $250,000.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts? Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

SEPTEMBER 13, 2016

So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. There remains some debate about whether social media ROI can be measured. But it doesn’t have to be that way. It has costs, which can be directly measured.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” What to measure: ROI or KPIs? by iMedia Connection.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. It Depends On Proving Your ROI by Forbes. an offer of an assessment or ROI calculator). This gives companies the opportunity to be the go-to resource in their industry.”

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JULY 12, 2010

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? In general, more is better, and most companies could probably benefit from greater social media activity, not less. Who else will be involved?

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JULY 31, 2012

This can be more challenging for smaller b2b companies, and particularly for startups. Lead with proof of compelling ROI, or an ROI calculator to enable prospects to do their own calculations. Provide products and services in a mix-and-match, a la carte fashion, enabling buyers to purchase only what they really need.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 3, 2019

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Not only have they shared information about their company, but you also have access to their social media accounts and websites. No industry today is immune from cybersecurity risk.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Your company needs to become a YOUtility.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

MARCH 15, 2016

For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.

Survey 100

Survey Marketing B2B Statistics 100