Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Waxing UnLyrical
JUNE 24, 2019
When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. Their motivation is the overall betterment of science and technology.
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