Waxing UnLyrical

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. Their motivation is the overall betterment of science and technology.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

This provides the optimal environment for higher ROI when partnering with the influencer. When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? They are more flexible and have potential for longer relationships with brands.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Why: “Oftentimes companies operate in silos, each department communicating different messages at different times. This lacks strategy, misses overlap opportunities and may not tie back to the overarching goals of your company,” writes Greg Rokisky (one of my Social PR Virtuosos !). How to Solve Your Social ROI Puzzle.

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Your Strategy Will Not Produce in 2019 Without These Two Steps

Waxing UnLyrical

Today, she is setting a new standard for delivering high-ROI consistency in marketing. Kathy’s company and website are currently in start-up mode but you can connect with her via Twitter @kvaske or LinkedIn. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group.

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Weekly Roundup: What’s Buzzing?

Waxing UnLyrical

I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea. Social media and ROI – a little bit of clarity , by Olivier Blanchard. Vagina marketing , by Davina Brewer. Why: you already know why, don’t you?

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. But if you’re like most companies, deleting your Facebook Page isn’t really an option. So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.”

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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