Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.”

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

JUNE 30, 2017

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. The R&D teams focus on what will deliver the highest ROI whereas the others have a much simpler goal: to solve a problem. This is the genius of Intuit’s “ Follow Me Home ” program.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

MAY 6, 2010

What’s the ROI of doing this? While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. community who have experienced similar frustrations.

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. I got an opportunity to talk with Inigral CEO, Michael Staton about the Schools app, the $2M in funding, and his vision for the future of higher education.

Education 130

Education Class Groups Groups 130

Social Media Strategery

JANUARY 18, 2011

"Ummm, so I didn't see the ROI of that last joke - try again with something a little more effective and maybe then I'll pay attention" The other day someone asked me, “how do you justify the time you spend on Facebook and Twitter – don’t you have real work to do?&# But why should it be any different?

Social Media 139

Social Media ROI Yammer Metrics 139

Social Media Strategery

SEPTEMBER 4, 2013

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

SEPTEMBER 18, 2011

What offers better ROI? In some ways, advertising itself is the goal (see USA Today’s Ad Meter or the press releases that companies issue about their ads ) and has led to a greater focus on views, friends, and Tweets than on sales, revenue, or market share. Paid media. Huge budgets vs. tiny ones. What’s more effective?

Advertising 111

Advertising Social Media Press Release Airlines 111