Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI. Google+ is typically not mentioned as the favorite ROI destination among small business owners.

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

JANUARY 15, 2016

How do you determine your return on investment (ROI), or should you bother? You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media. Do all of these tasks impact your ROI? There’s your ROI.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

JULY 31, 2012

If your administrative assistant is the person working your social media for your company, you pay her a salary. Of course, she also does other things for the company too, so all of her time isn’t spent on social media. It’s natural to look at an expense and want to see a return on investment (ROI).

Social Media 98

Social Media ROI Cost Course 98

Small Business Mavericks

AUGUST 3, 2011

For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness.

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

JULY 25, 2011

If you are a company still tied to the old newsletter model of business, then I encourage you to update your practices. Most companies who switch realize an equal or greater response than their direct mail response rate. Since it is less expensive, you don’t need the same response rate to realize an ROI.

Marketing 168

Marketing ROI Newsletter Cost 168

Small Business Mavericks

SEPTEMBER 22, 2014

Paid search gives new or small companies immediate brand exposure. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. Paid search lets you target ads to specific searchers. Paid search is metric-driven and measurable. 3 Not-As-Good Things About Paid Search.

Paid Search 110

Paid Search SEO Small Business ROI 110