Mindjumpers

MAY 15, 2012

To be able to filter and analyse these astounding amounts of Big Data from BDAs in real time, will mean an extraordinary value to all companies involved in social media activities.

Data 262

Data Software Applications Compete 262

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

APRIL 12, 2016

The company also found a discernable difference between user interactions with the same content on different platforms, demonstrating how content demand and consumption vary across sites. What spreads like wildfire on Facebook might fail miserably elsewhere. Relevance is key. If they get this right, they won’t need clickbait.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

FEBRUARY 21, 2011

Therefore, this means that being a brand or company, it is crucial that you get to know who these people or individuals actually are. From company brands to the individual as a brand. In our increasingly social minds, we’re starting to put more and more focus on the fact that our audience is not just consumers.

Social Media 223

Social Media Loyalty System Social Networking 223

Mindjumpers

MAY 6, 2011

Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Social gives brands the opportunity to build their reputation online, and building a reputation takes time.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

JULY 27, 2011

It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels. Remember measuring ROI. The Social Funnel.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

FEBRUARY 8, 2011

What is the ROI quotient from social media? - The ROI in case of social media cannot be easily measured. There are a few things that you can keep in mind in this regard: - Be aware of the social media present that can be used for promotion of your company. Chain your thought process.

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

MAY 24, 2011

For instance, there are several types of campaigns which a company can design. The ROI on these campaigns have to be measured differently, since they were made to achieve different returns. ROI can also be measured in therms of increase in number of qualified clicks. Do let me know your thoughts here ?

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. And once they listen – so will their friends and this is when social ROI becomes attainable. This is of course paramount to making the wheels of the bus go round. Personality creates loyalty.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

JUNE 16, 2011

Buddy Media , when listening to the founder Michael Laserow, it became clear that with the acquisition of Spinback, their new focus is on ROI within social commerce. ?After No doubt the best time I spent was in the company of these people! More about this in a later blog post, but you should go check it out now! ?Buddy

UGC 215

UGC Foursquare Yahoo Energy 215

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. It’s about relationships, not technology.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. It is always advisable to establish and monitor your presence on Facebook, Twitter, LinkedIn, Google+ and YouTube, and prioritize based on what drives the most ROI. Engage your community.

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

DECEMBER 18, 2012

In China, 85% of companies have official micro blog profiles according to a survey conducted by PRNewswire in the period from January to August 2012. They are eager to gain the most attention quickly, generating immediate ROI. Content marketing on micro blogs. For most brands, Sina Weibo is the most important channel to consider.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

AUGUST 28, 2012

Significant ROIs were also reported by 15.4% of companies that use Facebook, 11.4% of companies that use Twitter and 10.9% of companies that use LinkedIn. If so many companies are able to capitalize on social media marketing, the question remains: Why is it such an effective business strategy? Infographic].

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

FEBRUARY 13, 2012

Many companies have misunderstood how to handle and use social media to their advantage and I think it’s great that more people can be inspired with great work that has been done within the field. Two creative campaigns that had full focus on user involvement and made success results for the both companies. Visit the page here.

Nielsen 167

Nielsen ROI Campaign Social Media 167

Mindjumpers

AUGUST 11, 2010

Various studies indicate that people talk to others about products and companies via e-mail. Participate as a person and not as a company. There are several important channels for online word of mouth marketing: 1. E-mail This relates to both e-mail marketing and the medium e-mail itself. Participate in these discussions.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

SEPTEMBER 25, 2012

The report examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Key findings. 64% use social for brand awareness, 44% for marketing campaigns, 37% for content marketing and only 25% for customer service.

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

FEBRUARY 16, 2016

How will this affect ROI and what exactly is a “love” worth for brands? This is surely somewhat of a déjà vu for companies as they recall measuring the value of a “like” for the first time. So with the introduction of Facebook Reactions, how will it affect targeting on what is arguably the best platform for digital target marketing?

YouTube 100

YouTube ROI Feed Feedly 100

Mindjumpers

FEBRUARY 26, 2015

Localised and customised content is thus crucial in order to draw attention to your brand, and target your content to your audience’s interests and demographics will pay off in your return of investment (ROI). Already back in 2011, a study showcased that consumers appreciate companies’ efforts to provide customised content.

Content 100

Content ROI Advertising Engagement 100

Mindjumpers

SEPTEMBER 29, 2011

Tweet When we discuss the ROI on Facebook, we often come across different opinions about it. I found it really interesting that a lot of companies designed their Facebook page, before their website. 48% reported that a portion of the traffic converts into customers.

Company 198

Company Facebook Survey ROI 198

Mindjumpers

DECEMBER 7, 2011

Companies’ Use of Content Marketing Is On the Rise [infographic]. Along with this, another strategy which has worked before is to arouse the curiosity of your target group. Want to find out more about viral content marketing. Take a look at the infographic here: Similar Posts: How to Create Viral Success: Top 10 Viral Campaigns.

Content 278

Content Marketing Campaign Cost 278