Freelance Social Media

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PPC as a Luxury, not a Business Model

Freelance Social Media

Before I was involved with the company they picked up a consultant that suggested they start spending some money on PPC to drive traffic to their then new company, they explored the medium and saw an increase in sales (revenue, and I stress the difference between revenue and profit here).

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Is Foursquare everywhere?

Freelance Social Media

The questions still remain: What are the benefits or Foursquare and how should companies use it? Also, an impending Foursquare ROI case study by SEO.com should shed more light on the advantages the location-based social networking service could bring. Foursquare does seem to be, as many are saying, the “next big thing&#.