Direct Marketing Observations

FEBRUARY 21, 2012

. “Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

SEPTEMBER 30, 2014

However, what Dr. Deming really said was that one of the seven deadly diseases of western management is “Running a company on visible figures alone.” In other words, know that though the numbers may say that you have a “successful” company, if everyone is miserable and everyone hates you? Is that success? Is that a visible figure?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. It’s not always about ROI, I’m sorry.

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

AUGUST 24, 2011

We all could mildly claim that we are or were bloggers at one point in time, except that it’s now merely part of what we do for our clients and respective companies. There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? We all did something before social media.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 21, 2011

Or gasp, you can’t measure it and there’s no ROI! If we’re to look at today’s social networks, Facebook is THE implied or de facto platform for social media participation and yet, there is nothing that says you’re supposed to have a Fan page for your company or product on Facebook, or that you know what you are doing.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Another company called Vitrue , figures that bringing a customer on as a fan was worth between 44 cents and $3.60 Do you believe in the Klout score? and if not, what would you recommend?

Klout 206

Klout Facebook Metrics Engagement 206