Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. Critically, Audience also lets you assign a dollar value to visitors based on their visits to competitor sites, to help determine the ROI of your social media activities. This has implications for several functions within companies: Sales.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. This is a shift from the way that many companies are approaching social media nowadays. Re-purchase and new product launches.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. This is a shift from the way that many companies are approaching social media nowadays. Re-purchase and new product launches.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

AUGUST 22, 2011

Because you’re much more likely to be able to relate to one of these companies than you are to the giant first movers. What’s more, this book doesn’t just talk inputs, it talks outcomes – it lets you know the results of those companies’ social media activities. Why does this matter?

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JANUARY 9, 2012

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Manager’s Guide to Crisis Management (review coming soon). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). Content Rules ( here’s my review ).

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

JULY 5, 2010

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

JANUARY 17, 2011

Good To Great: Why Some Companies Make The Leap…and Others Don’t – Jim Collins (via @OT_Group ). Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Once again, I reached out for suggestions – this time to people on Twitter.

List 382

List Banking Flickr ROI 382