Akamai Marketing

FEBRUARY 21, 2012

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? At the very least, most companies should be at the “listening” phase right now. ” What’s the ROI of THAT message?

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ROI Social Media Wiki Creative Commons 171

Akamai Marketing

OCTOBER 21, 2011

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. But I DO believe we can borrow established methodology (why reinvent ALL the wheels?) I’m really proud of the ROI model I’ve developed for use with my clients.

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Social Media Klout ROI Vimeo 166

Akamai Marketing

NOVEMBER 13, 2012

Is it possible to really measure social media and determine ROI? ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. .” ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. Well, its certainly not impossible.

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Template Templates Social Media Sample 203

Akamai Marketing

JULY 28, 2011

If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447.

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Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. Because social media ROI is really a combination of many different types of valuations.

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ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Depending on the ability for the company to support the objective, we may initially start with one channel. Why Social Media?

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Questions Social Media ROI Domain Name 192

Akamai Marketing

DECEMBER 31, 2013

Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. To know your people truly, not just in the way the media company wants you to see them. . Look, I’m a BIG fan of ROI (as you can see from this blog). This isn’t new.

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Social Media Advertising Conversation ROI 121