Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Industry 121

Industry Real Estate Social Media Sports 121

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

The Realtime Report

MARCH 25, 2014

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 Specialty Retail Stores 79. Internet Retail 78.

Sites 177

Sites Social Media Insurance Airlines 177

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Software 103

Software Industry Social Media Marketing 103

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Social Media 86

Social Media Brands Content Guidelines 86

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

Social Media 244

Social Media Airlines Sentiment Conference 244

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 112

Case Study Marketing Directory Retail 112

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. Here they are.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. The post Ignite Social Media Named to Chief Marketer Top Marketing Agencies List for 2020 appeared first on Ignite Social Media Agency.

List 78

List RFP Social Media Marketing 78

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point point lift in ad recall, a 3.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Case Study: Nationwide.

Engagement 138

Engagement Retail Case Study How To 138

Ignite Social Media

DECEMBER 5, 2017

This will trickle over to your social media pages in no time – especially when it comes to incoming mentions, questions, or complaints. Retailers often stock their stores with extra employees to help during the busy holiday season, so why should your social media channels be any different? Well … think again.

Social Media 105

Social Media Retail Team Engagement 105

The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. 80 percent of social media users prefer to connect with brands through Facebook. Consumers are interacting with brands in a huge way through social media.

Social Media 111

Social Media Statistics Marketing Retail 111

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring. Investment.

Survey 225

Survey Report Social Media ROI 225

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? A recent case study with a large home decor client determined that 15.2% on average.

Social Media 100

Social Media Retail Apparel ROI 100

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 102

Survey Company Social Media Sample 102

Social Media Strategies Summit

SEPTEMBER 9, 2022

Norwegian Cruise Line: Align with Social Good. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. New product drops, exclusive merch, ultra-rare art, and retail deals. Image source. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Please Support Our Sponsors. Listen Now .

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Social Media 94

Social Media How To Marketing ROI 94

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Conduct hourly flash sales. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Idaconcpts

FEBRUARY 6, 2013

Businesses have been turning to social media to connect with their consumers in a new and exciting way. Furthermore, Latinos are taking over social media in a big way. Again, the sense of community that Latinos cherish so deeply makes sharing restaurants and retailers a no-brainer. Image Credit: Latism.org.

Social Media 132

Social Media Foursquare Communities Mobile 132

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. It’s not just the company that benefits. The reasons why are simple. Job seekers (i.e.,

Social Media 111

Social Media Guidelines HootSuite How To 111

Idaconcpts

NOVEMBER 21, 2012

Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. The study included two control groups: one group of U.S. Twitter users who see Tweets from retailers are more likely to visit retail sites.

Retail 134

Retail Affiliate marketing Compete Study 134

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. We’ve seen successful collaborations across industries that bring value to both the company and the creator.

Products 89

Products Team Focus Group Collaboration 89

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Fast Retailing. Become Socially Active. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sherrilynne Starkie

APRIL 12, 2018

Think websites, social media and airport signage. For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.”

Retail 187

Retail Buy Consultant Reputation 187

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations.

Influencer 75

Influencer Marketing Discount Retail 75