Socialized

OCTOBER 24, 2009

There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” on Facebook with a single click of the mouse, and who may never again engage with the company. The answer is not “to engage with fans of our company,” though that may be an outcome.

Facebook 199

Facebook Tips Web 2.0 Retail 199

Socialized

SEPTEMBER 24, 2009

There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” which takes the single click of a mouse and may never again involve engagement between the “fan” and the company. I think one of the issues here is the inflation of language so pervasive in social networking.

Facebook 150

Facebook Retail Social Networking Study 150

Socialized

MARCH 3, 2010

Some of the additions the company made last year, particularly the LinkedIn developer platform , have really helped LinkedIn get up to date, and more importantly, made it easier and more rewarding for people to integrate their LinkedIn activities with their other networks. Social functionality is natural and seamless on these networks.

Web 2.0 154

Web 2.0 AJAX iPhone Wiki 154