Mindjumpers

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Should Brands Give Up on QR Codes?

Mindjumpers

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. Spanish railway company offers download for their passengers. Similar Posts: LinkedIn Launches ‘Follow Company’ Button.

Brands 269
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Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255
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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258
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Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

Retailers will, for example, more easily distinguish between the most and least popular products and which visual way of presenting products generates the most sales. Expand fan base and product awareness. What do you think we can expect from Facebook’s coming ‘Want’ button?

Facebook 260
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The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 274
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Report: How Social Marketing Works for Retail Brands [Report]. Put Content Marketing at the Heart of Your Brand Strategy.

Report 216
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. The report concludes that they expect to see companies apply greater resources, both financial and human, to social mar­keting as they mature.

Survey 225