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Why You Should Tweet on Black Friday

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Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user. Click for larger image).

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The Challenge of Online Selling for CPGs

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From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG online retailers have to deal with well established incumbent juggernauts: Amazon.com, Walmart.com and eBay.com. CPGs online retailers must rely on creative strategies to increase direct site sales.

Retail 136
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The Fallacy of Ever-Growing Online Sales

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If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. No matter their size, companies often forget to optimize their customer experience. billion this 2013.

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5 Apps To Enhance Your Brand

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With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp will allow company owners to keep track of whatever information is being posted about the company.

Brands 177
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7 Reasons To Create Engaging Birthday Emails

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The customer’s birthday is a great opportunity to make a timely offer and remind them about your company once again. According the Responsys, company tracking email marketing campaigns of top online retailers, Epson’s birthday emails managed to generate “revenue per email that’s 840% greater than the overall email program”.

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5 Easy Ways to Trade in Your Phone

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Those who are looking to sell their used and refurbished cell phones can benefit from using one of the following companies. The company offers payment via PayPal, Amazon gift card, check, or the money can be donated to charity. The company has roughly 650 kiosks in 41 states throughout the U.S.

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How ShopLAStyle is Dealing with Hacker Crisis

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On 3/1/2012, several hundreds of people received the following email from malicious hacker portraying himself/herself as the LA-based clothing retailer (via Kaufer Communications ): If you receive this email, please do NOT click on any links or open the attached zipped file. ShopLAStyle.com’s customer service number is 1-888-804-0006.

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