Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. So, which companies are in this space, and how are they executing chatbots successfully?

B2B 119

B2B Examples Hubspot Widget 119

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Research & Analysis. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Company 122

Company How To Case Study Mobile 122

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Webbiquity SMM

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). There’s much more.

B2B 181

B2B Aggregage Trends Technorati 181

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. In a nutshell here is what you must do… Do your research. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience. They launch the blog. The invest in the brand.

Social Media 167

Social Media Social Networking Training Instagram 167

Mindjumpers

JANUARY 11, 2012

I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

Survey 250

Survey Report Social Media ROI 250

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Promote white papers / eBooks / reports for lead generation. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 122

B2B SEO Travel Hubspot 122

Firebelly

AUGUST 28, 2012

It means we have to do our research, keep up with the problems readers are having, and figure out how to reach them. What this means is that companies and individuals who were doing it the right way all along were able to fill the vacuum left by the Google Panda victims being flushed down the crapper where it belonged.

Creative Commons 184

Creative Commons Flickr Google SEO 184

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Reports, white papers and other lead magnets.

Team 108

Team B2B Platform Analytics 108

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”

Tips 202

Tips B2B Journal SEO 202

SocialFish

FEBRUARY 22, 2019

I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” This paper was a labor of love and has been a number of years in the making. We can do better. At the heart of it, we are what we have always been.

Education 100

Education Compete System Skills 100

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility.

Strategy 145

Strategy Social Media Marketing Consultant 145

Buzz Marketing for Technology

JUNE 27, 2008

The Michael Sampson Company Limited. The Michael Sampson Company. Related Research. A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework. Three Areas of Focus. Values and Principles. Michael Sampson.

Sharepoint 100

Sharepoint Team Products Company 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. To be able to filter and analyse these astounding amounts of Big Data from BDAs in real time, will mean an extraordinary value to all companies involved in social media activities.

Data 262

Data Software Applications LinkedIn 262

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. They needed the statistic within two hours for use in an important piece of long form content.

Statistics 132

Statistics Content Hubspot Marketing 132

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Online Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. The hero of the story is not your company , but your client. Do some background research so you have more material, if you can.

Case Study 70

Case Study Study Guidelines Marketing 70

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Module 100

Module Consultant Course Campaign 100

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

Social Media 167

Social Media Press Release Nielsen News 167

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! It’s a process of aligning your marketing powers, resources and business interests with other similar companies to get the scale economy and synergy effect. Company News Marketing News'

Comments 76

Comments Influencer Marketing Statistics 76

Proactive Report

DECEMBER 22, 2014

Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. SunGard Availability Services, a company that offers cloud computing and disaster recovery services, created a video series based around the holidays. How much of your content plan is visual?

Content 63

Content Training Patterns Skills 63

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. Psychology.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. The insurance company may also be willing to include bodily injury and property coverage in its E&O extension.

Insurance 174

Insurance Activities Social Media Policies 174

Pam Moore

SEPTEMBER 11, 2019

These are the same exact strategies we have used with hundreds of companies, big and small. How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. 15 Tips to Zoom Your Brand (white paper). Fear of the unknown. Need more help?

Social Media 60

Social Media Training Template Templates 60

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Further, companies can make use of this information for making their strategies, when operating in different parts of world.

Social Media 234

Social Media Patterns Statistics Report 234

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. So how are companies doing it wrong?

Social Media 161

Social Media Study Statistics Aggregator 161

Webbiquity SMM

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Strategy 226

Strategy Content Marketing B2B 226

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 101

B2B How To Technorati Case Study 101