Sherrilynne Starkie

NOVEMBER 10, 2012

Ipsos Public Affairs conducts corporate reputation and social research around the world. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Darrell Bricker is Chief Executive Officer, Ipsos Public Affairs.

Social Capital 391

Social Capital Policies Research Reputation 391

Sherrilynne Starkie

APRIL 3, 2019

“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. There have been more than 1 billion TikTok downloads according research firm Sensor Tower. A beginner’s guide to TikTok.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

APRIL 3, 2015

These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

OCTOBER 15, 2018

Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They could be sharing stories about their work and the company’s missions and achievements on their own networks to help build awareness of the new apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 27, 2018

As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). Others may need to take a slower pace, do supplementary research, projects, and experiments. And yet others learn better in a group setting which is supportive and collaborative.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

JUNE 22, 2013

A good example is Jana, a company that makes users a partner in their own data. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. Big data provides a real opportunity to marketers, according to Young, but companies must be seen as agents of trust.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

APRIL 12, 2018

How is your company prepared to act?”. The secret to creating “Belief” is to clearly describe the promise of your service (“we lower costs,” “we drive revenues,” “we position you for future success”), while at the same time highlighting your track record of doing “the same thing for companies in your similar situation.”

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

SEPTEMBER 22, 2012

Soon Twitter came to the attention of Facebook’s Mark Zuckerberg who offered Biz and co-founder Jack Dorsey $500 million for the company, which was at the time valued at $25 million. Using social media for research: Social Capital 2012. They turned the offer down. Editor’s note: I’d have taken the cash!). PLEASE LIKE MY FACEBOOK PAGE.

Storify 317

Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

NOVEMBER 4, 2012

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. People will increasingly seek to influence policy, companies and communities. Using social media for research. PLEASE LIKE MY FACEBOOK PAGE.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JANUARY 20, 2020

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. Start with setting up online monitoring for mentions of your company name, brands and products and services. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 3, 2018

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. On the behaviour side I’m working with a technology company that is all about changing behaviours. Public awareness research is always the gold standard.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

OCTOBER 16, 2018

But, if a company is to realize fully the benefits of social media, it’s not enough to have a small team of experts carrying the baton. For example, getting product experts tweeting about new innovations and researchers blogging about their work will expand a company’s digital footprint. How could a tweet impact share value?

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. — SS.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

FEBRUARY 16, 2014

But, if a company is to realize fully the benefits of social media, it’s not enough to have a small team of experts carrying the baton. For example, getting product experts tweeting about new innovations, researchers blogging about their work, market sector experts commenting on trends, will expand a company’s digital footprint.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. The company has a range of premium products that are exclusive to this group.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

DECEMBER 27, 2020

A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent. According to YouTube’s blog, “Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways.

Video 307

Video Content Statistics YouTube 307

Sherrilynne Starkie

JANUARY 11, 2014

Writers will begin with a clear focus for each article which will reduce time and effort in both ideation and research. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. A team brainstorm will make the plan more creative and broader reaching.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

SEPTEMBER 12, 2018

Short-term profits become less important as companies adopt long-range planning to maintain steady growth. A handful of companies, such as Facebook and Google, dominate global markets. In 1982, Megatrends was the result of almost ten years of research. NAFTA is under threat. China and Russia are aligning against the West.

Hotels 342

Hotels Communities Industry Social Media 342