Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 10, 2012

Twitter tools used by the world’s top brands – if you manage social for a company of any size, you have probably also tested out a number of social platforms and researched others. This study breaks out which tools are being used by the world’s top companies use for Twitter management.

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Social Media Delicious Study Research 39

Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. You see, despite my years of a love-hate relationship with Comcast, Frank and his team’s work left me respecting the company. This included talking to friends, reading blogs and reading white papers.

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Review Video Team Groups 37

Jeff Esposito

NOVEMBER 5, 2012

monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it).

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Startup Banking Flickr Research 42

Jeff Esposito

JUNE 27, 2012

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here. Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation. With that said, it will be exciting to see what comes of the next few years.

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Embedding Study Review Influencer 47

Jeff Esposito

DECEMBER 8, 2010

If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. By connecting them with the company, potential customers gain more of a personal relationship and brand affinity.

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Social Media Marketing Foursquare Case Study 45

Jeff Esposito

APRIL 10, 2012

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Sound familiar?

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Construction Template Templates iPhone 44

Jeff Esposito

MAY 4, 2012

Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. While I believe in the concept, I truthfully don’t think companies are ready to get there yet as many are not combining marketing disciplines. What Comes First, Multichannel Integration or Social Business?

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Klout Study Social Media Review 37

Jeff Esposito

APRIL 27, 2012

Why Twitter is bigger than you think – This is some really interesting research from Tom Webster. According to the data his company collected ~89% of Americans are familiar with Twitter. Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week.

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Blogger Twitter Influencer Review 36

Jeff Esposito

NOVEMBER 12, 2010

Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. To me this seems like companies are being forced to cede control in the social space to everything. If so, check out this piece from Spike Jones.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

MAY 6, 2011

If you are managing an account or strategy for a company across many platforms, you should look at doing an audit every now and then. No One “Consumes” Social Media – This post from Geoff Livingston touches on the common misnomer that is put out there among market research groups – media consumption. What say you?

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Authentication LinkedIn Conference Social Media 36

Jeff Esposito

SEPTEMBER 24, 2010

How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. The accompanying presentation is also worth giving a look: How to Respond to Comments on Your Company Blog. I agree with his rant and wonder if folks drink too much of their own Kool-Aid.

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Survey Groups Groups Price 23

Jeff Esposito

OCTOBER 29, 2010

Social Media Mentions Trending Up on Business Cards – This is a pretty cool report that came out of some research by members of my team with Vistaprint customers. Is it social, sure but the company owns the content. This is a brilliant piece that I suggest you peep out from Chris Penn. So if it were to go poof, so does your community.

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Lithium Real Estate Sample Samples 24

Jeff Esposito

AUGUST 22, 2011

If a reporter fudges something to make a company look good, and help out a PR buddy, they will be called out for it. With all the information in the world at their fingertips, journalists can research and find whatever they like. It’s doubtful.

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Press Release Journal Flickr Report 48

Jeff Esposito

SEPTEMBER 27, 2010

Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand. To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

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Small Business Statistics Survey Study 41

Jeff Esposito

AUGUST 16, 2010

The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies. The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates.

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Issues Policies Reputation Insurance 34