Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JUNE 27, 2019

He also led the research team for Quantum Workplace’s Best Places to Work program where he has studied the employee experience at thousands of companies to understand what the best workplaces in the world do differently than the rest.

Consultant 70

Consultant Study Resources Research 70

Janet Fouts

AUGUST 13, 2011

This is actually quite a surprising statistic given that a separate study from Common Sense Advisory found that companies typically see a return of $25 for every $1 they invest in localization. Research like this is handy for localizing your company’s social media efforts.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

APRIL 29, 2013

Some for news and research, others for team communication, professional development and keeping an eye on the competition. You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. Jana uses it as her primary news source (as do I). Personal friends and family.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Don’t you hate it?). Enough about the backstory.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

JANUARY 19, 2012

Research and outreach. Building the brand of your company through the intelligence of your staff. Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. Now there’s more, but after all Google+ is still in beta, I’m cutting it some slack.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

AUGUST 16, 2010

That means separate from your identity as a business or even as the head of a department or your own company. Because your reputation is being searched right now by somebody online who is researching your company, thinking of hiring you or making an appointment to meet with you. What are they going to find?

Brands 132

Brands Forums Curation Reputation 132

Janet Fouts

AUGUST 29, 2011

Then it has to be constantly tweaked to suit the needs of the company, the market, changing trends in the marketplace, news, corporate changes, a ton of factors, right? Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? So what to do?

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

MAY 30, 2012

Some companies are using Google+ for that reason and others understand that Google+ users do indeed represent their target market and those who influence the target market. Search Marketers must know the details to properly advise clients. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

JUNE 5, 2014

Helping companies Think Like a Rock Star & with a Southern accent. A Forbes Top 50 Social Media Influencer, blogger, B2B content marketing and inbound marketing, and social media strategist working with tech companies and B2B. Author (most recent book Macrowikinomics), consulting company CEO, Hammond B3 player.U Havi Goffan.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

NOVEMBER 12, 2010

This is a difficult attitude for a lot of companies–both large and small–and for some it’s insurmountable. They can’t imagine why they would want to promote anything but their own company. and uses the beer company Molson as an example of a company dominating their niche with a show of generosity in campaigns like this one.

Social Media 142

Social Media Paper.li Engagement Cost 142