Direct Marketing Observations
JANUARY 26, 2011
Ironically we have said on many different occasions that consumers look to each other for product and company recommendations-they trust each other for their unfettered honesty. Consumers trust search results when doing research on a company and not social media. So what is happening? Now let’s look at slide #2.
Direct Marketing Observations
JUNE 18, 2010
Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., I had been thinking pretty hard lately that the more that I talk to various companies of various sizes one thing is becoming quite clear.
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Direct Marketing Observations
FEBRUARY 2, 2010
While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs. Companies have spent decades building out their networks of consumers, partners, suppliers, employees, and special interests.
Direct Marketing Observations
MAY 28, 2010
More importantly what struck me was that as much as I had done, in the grand scheme of things, a lot was predicated on how much the company I was working with embraced what I was doing. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create listening posts.
Direct Marketing Observations
MARCH 23, 2010
Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. The American Cancer Society tweets about cancer research, specific types of cancer news, and information.
Direct Marketing Observations
MARCH 1, 2012
A lot of companies are going to transition to becoming a social business and fail horribly at it. 3 days ago I was on the phone with a prospective client, before I got on the phone I did a little research. 3 days ago I was on the phone with a prospective client, before I got on the phone I did a little research. It starts there.
Direct Marketing Observations
NOVEMBER 23, 2010
We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. We use search the same way we use our lights, drive our cars and brush our teeth.
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