Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

NOVEMBER 30, 2010

How does a company respond when its own customers, not its products or services, become an issue? Whenever I get cut up, it seems to be by someone in one (ok, a slight exaggeration, but it’s a very noticeable trend). I also frequently see drivers of that brand weaving aggressively in and out of traffic. What do you think?

Issues 290

Issues Insurance Education Trends 290

Dave Fleet

FEBRUARY 15, 2011

Canadian headquartered companies maintain high levels of trust, at 75 per cent. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. When the company is trusted, that falls to 22%. Trust in Canadian Businesses. In Canada, trust in NGOs exceeds trust in business.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

DECEMBER 21, 2011

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Do they go to news sites to see what’s going on with the company or the product? And yes, some companies aren’t paying attention. Do they go to blogs to check out discussions there?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. Tweet Are you focusing your Facebook investment in the right place?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

DECEMBER 5, 2013

It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. I’m fortunate to work at Edelman , a company that pays close attention to gender issues. People can sometimes self-sabotage.

Team 399

Team Groups Groups Meeting 399

Dave Fleet

JULY 3, 2018

That may offer a guidance to your own research and writing. Things Every Efficient publicity Writing Company Has In Common. You’ll discover some easy instructions for composing effective basic and compoundsentences. Writing a judgment must also follow vital and powerful guidelines to block you from creating it ill.

How To 150

How To Discount Guidelines Library 150

Dave Fleet

OCTOBER 15, 2013

Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals. Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?),

Content 150

Content Review Software Tools 150

Dave Fleet

JULY 20, 2010

As Forrester Research analyst Sean Corcoran outlined in December 2009 , the different forms of media each have their own pros and cons. That leads to a reluctance from companies to invest in unproven technologies and techniques, leading to lower budgets for these programs in the future. Good agencies can help clients make that happen.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. In this manner, web analytics are not subject to the same sample requirements as panel companies. Let’s face it – few companies are able to conduct outreach targeting only top-tier websites.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 5, 2013

It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. I’m fortunate to work at Edelman , a company that pays close attention to gender issues. People can sometimes self-sabotage.

Team 199

Team Groups Groups Meeting 199

Dave Fleet

DECEMBER 2, 2010

When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. Again, on the earned side the PR pro needs to do that research to satisfy the client; once you become paid media the onus is also on you.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. This has implications for several functions within companies: Sales. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Relatively few companies have achieved any kind of reach in social media at this stage; those who have, have mostly done so by paying for it.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Zero detail on actual social media activities. Top-of-mind awareness.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

Research shows that brand safety, values and purpose matter more as buying factors than ever before. from the people involved, to the way we make content from a brand recognizable by its audiences, to the causes that companies align themselves to along the way. This expectation exists both internally and externally for companies.

Privacy 397

Privacy Eventful Compete Report 397