Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. They might be fans of your company and one that’s totally counter intuitive. Maybe you even sought to discover emerging trends. The audience is back to being individual.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

JUNE 26, 2012

Maybe one of the biggest findings in the research is the fact that executives see that social media has an impact on corporate culture, but employees see it less so. I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. This really stood out for me.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 1, 2011

I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand.

ROI 161

ROI Social Media CPC Metrics 161