Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Maybe I’m just stating the obvious, and maybe companies have already started efforts to figure this out.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Maybe I’m just stating the obvious, and maybe companies have already started efforts to figure this out.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put. Photo credit: niemster via Flickr.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. It’s more than just market research , it’s the practical application of it.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.

Social Media 219

Social Media Disqus Web 2.0 Retail 219