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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Most companies are increasing hiring due to AI, emphasizing AI skills.

Research 140
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257
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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. A catchy, informative header can work wonders in communicating what your company is all about. Share high-quality, well-researched content. Every single aspect of each article topic is researched and discussed.

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How to Use Social Media for Market Research

Hootsuite

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
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What Are The Benefits of Audience Research and Analysis?

The Realtime Report

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. What Is Audience Research and Analysis? What Is Audience Research and Analysis?

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New Research Explores Potential Demand for Paid Twitter Verification

The Realtime Report

New Research Explores Potential. Veylinx , a behavioral research platform, has released the results of new research into social media users’ willingness to pay for account verification (aka a “blue check mark”). Unlike typical market research, Veylinx measures actual purchase behavior instead of intent.

Research 103