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Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Patrick also uncovers why developing a dynamic data dashboard or repository to keep track of marketing KPIs is a must for every marketer to keep a pulse on performance without getting bogged down by data overload. He even reveals his secret to measuring what matters lies in staying focused and being flexible.

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Make it a central part of your company’s narrative.

Data 142
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Challenges in Everyone in Your Company being Social

Buzz Marketing for Technology

Some of this training will be generic to all companies and some will have to be very specific to each company. I think organizations are going to need a lot of training on successful Social Media situations that resulted in a very positive experience for the brand. Learning them are key to success in each of them.

Company 100
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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Social media posts. Data reports. Templates and tools.

Strategy 131
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Azure: Unveiling the Power of Microsoft’s Cloud Platform

BeingOptimist

Companies can order virtual machines, object storage, or content delivery networks (CDNs). Microsoft Azure offers an array of interoperable services, including open-source and proprietary technologies from Microsoft and other companies. Azure is a cloud computing platform from Microsoft. Microsoft Azure: What is it?

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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

According to a recent survey of business to business (B2B) buyers, nearly two-thirds of those surveyed indicated they’re likely to buy from a company whose content helps them understand their buyer’s journey. This will help ensure that content is accurate and meets the company’s standards.

Content 52
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275