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YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

Social Media Today

Parent company Alphabet has provided an overview of YouTube's growing ad business in its latest earnings report.

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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How companies use video content on social media

Visually SM

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. On Youtube, the increase has been 99% in the same period. The same report stated that promoted tweets with videos can save more than 50% on the cost-per-engagement investment.

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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

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How Companies Win with Employee Advocacy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. Want to hear more from renowned B2B marketing leaders?

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