YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve
Social Media Today
APRIL 28, 2021
Parent company Alphabet has provided an overview of YouTube's growing ad business in its latest earnings report.
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Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.
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Visually SM
JULY 31, 2020
In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. On Youtube, the increase has been 99% in the same period. The same report stated that promoted tweets with videos can save more than 50% on the cost-per-engagement investment.
Keyhole.co
FEBRUARY 16, 2024
What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?
Sprout Social
JANUARY 23, 2024
Welcome to the first edition of the Post Performance Report (PPR). In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3
Sprout Social
JULY 5, 2022
Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5
Oktopost
MARCH 2, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. Want to hear more from renowned B2B marketing leaders?
Buffer Social
JULY 17, 2023
Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. What is the YouTube Partner Program? Check out this article.
Keyhole.co
JANUARY 28, 2023
But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? Investing in video—and YouTube in particular—is key to a strong marketing strategy. YouTube is growing in a big way.
Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.
Keyhole.co
AUGUST 28, 2023
Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. It shows metrics assessments and gives you direction to grow your YouTube channel.
Hootsuite
NOVEMBER 24, 2021
There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? Where to find YouTube Creator Studio.
Keyhole.co
NOVEMBER 29, 2023
YouTube is no longer just a consumer platform. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. There are a few things that trigger engagement on YouTube.
Keyhole.co
DECEMBER 21, 2022
Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features.
Unmetric
JULY 18, 2019
As the world’s second most popular search engine, YouTube plays a massive role for businesses looking to reach as wide an audience as possible. For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level.
SocialFish
OCTOBER 10, 2019
Many people love watching documentaries, and if you’re one of them, you’ll be surprised at how many there are on YouTube. YouTube’s documentary rabbit hole hosts a great variety of documentaries that bring incredible value to their watchers. Benefits of watching Youtube documentaries. Ten best YouTube documentaries.
Visually SM
JANUARY 10, 2021
Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people.
Sprout Social
NOVEMBER 9, 2021
Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.
Keyhole.co
JANUARY 28, 2023
But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? Investing in video—and YouTube in particular—is key to a strong marketing strategy. YouTube is growing in a big way.
Hootsuite
SEPTEMBER 9, 2020
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. Source: YouTube.
Social Media Strategies Summit
MAY 24, 2019
According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Enter YouTube. Source: Lego.
Keyhole.co
MARCH 7, 2022
Enter social media reporting. What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Why Do You Need A Social Media Report? Are you looking for something like that?
Webbiquity SMM
DECEMBER 6, 2022
You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.
Hootsuite
OCTOBER 27, 2020
The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.
Hootsuite
JUNE 11, 2020
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.
Mindjumpers
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. Here I will attempt to bring out some key highlights from the report. The novices and dabblers are playing catch-up on the Big Three, blogs and YouTube.
Bill Hartzer
OCTOBER 10, 2023
Since the launch of the brand suitability verification solution in partnership with Meta for placements on Facebook and Instagram Feeds and Reels, Zefr has reported a 99% brand safety rate. In a bid to combat misinformation, Zefr has also made strategic investments in technology solutions.
Keyhole.co
SEPTEMBER 15, 2020
Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.
agora pulse
MAY 2, 2019
LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list. No post can be removed or censured.
Oktopost
MAY 4, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Today, Ramel is the Chief Survey Master of Global Surveyz , a global research company, providing customers with a survey report as-a-service offering that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market.
Sherrilynne Starkie
OCTOBER 25, 2018
Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30.
Sprout Social
MAY 10, 2019
When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9
The Realtime Report
JUNE 18, 2014
Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.
Webbiquity SMM
AUGUST 24, 2021
70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Post engagement rate declines as the number of Facebook followers a company has increases. I have no explanation.
Convince & Convert
APRIL 27, 2014
Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. Our go-to tool for this type of data is RivalIQ , a relatively new entrant in the social analytics scene that I like so much, I invested in the company.
Bill Hartzer
JANUARY 25, 2024
The CFA Institute’s latest report delves deep into this transformative experience, highlighting how young investors, often lacking in financial literacy and hesitant to seek traditional advice due to perceived costs, are turning to a new breed of influencers – the “finfluencers.”
agora pulse
NOVEMBER 10, 2020
With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? What Does a Social Media Report Look Like?
Sprout Social
JULY 19, 2023
Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).
Sherrilynne Starkie
MAY 2, 2018
New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. YouTube continues to chip away at TV ad budgets. YouTube announced several initiatives to help advertisers reach TV screen viewers. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program.
Buffer Social
JANUARY 22, 2024
He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”
The Realtime Report
SEPTEMBER 4, 2012
Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. Let’s just hope it doesn’t happen to your company.
Pixlee
DECEMBER 3, 2019
This quick guide will help you evaluate which popular social platform, Youtube, Instagram, or TikTok, will work best for your cosmetics company. . Started in 2005, Youtube is one of the oldest social media platforms still in use. It’s the second-largest search engine , and a staggering 95% of global internet users use Youtube.
agora pulse
JULY 12, 2018
YouTube is more popular with teens than Facebook. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. This is key for YouTube community building.
The Realtime Report
NOVEMBER 11, 2020
The features in Real Geeks include social media marketing tools, agency activity reports, lead capture notification, email blasts, and lead routing. YouTube is a powerful video marketing platform for real estate agents. With over 2 billion monthly users, YouTube can help you reach a broad audience. Create captivating headlines.
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