Harp Interactive

MAY 25, 2010

The company name. Company CEO and/or executive team. Company spokespeople. Set up an Alert Chain: Whether you use a paid monitoring powerhouse like Radian6 or a free online monitoring tool like Google Alerts, you’ll need to decide if you want to receive real time alerts or daily email containing alerts. Competitors.

Social Media 241

Social Media Radian6 Tips Wiki 241

Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. Research and Development.

Company 140

Company Conversation Radian6 Social Graph 140

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web.

TweetBeep 267

TweetBeep Trendrr Radian6 Conversation 267

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164

Analytics Eventful Radian6 Sentiment 164

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The advertising brands and companies actively use great media attention to gain more followers and likers on social media as well.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Dave Fleet

JULY 5, 2010

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

Review 296

Review Radian6 Skills Course 296

SocMed Sean

JANUARY 21, 2019

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Choose a platform that is secure and is easy to use.

ROI 269

ROI Social Media CSR Knowledge Base 269

Buzz Marketing for Technology

MAY 7, 2013

Social listening technologies like Radian6, Hootsuite (or whatever your favorite is) will allow you to chime in at most relevant times with potential buyers, middle of funnel prospects or even existing customers – keeping you top of mind at all times! Content is king so being able to use it to your advantage is key.

Social Media 257

Social Media Radian6 HootSuite Team 257

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 254

Radian6 Training Team Issues 254

Dave Fleet

AUGUST 12, 2010

Why, then, do we throw stones at companies and critique their responses? This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Adam Sherk

DECEMBER 12, 2011

But many still find it lacking so a number of companies have stepped in to try to fulfill this need. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics.

Analytics 253

Analytics Tools Lithium Facebook 253

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

FEBRUARY 8, 2011

Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. Make a Calculator. Bonus Material.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. “Return on investment on social media activities has been challenging to most companies in 2009.

Data 197

Data Social Media Radian6 ROI 197

Harp Interactive

NOVEMBER 9, 2009

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Follow the Thirds Rule: Remember not to talk about you and your company all the time; it is sure to turn your audience off. Get a good sense of the topics that your consumers find engaging. What language and keywords are they using?

Platform 254

Platform Social Media Radian6 Press Release 254

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Monitoring platforms quoted by respond­ents include Google Alerts, Radian6, Awareness, TweetDeck, HootSuite, and SocialMention.

Survey 225

Survey Report Social Media ROI 225

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

Alterian 187

Alterian SM2 Vocus Social Media 187

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). cc chapman.

Radian6 75

Radian6 Advertising Social Networking Social Media 75

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 145

Radian6 Training Team Issues 145

Twist Image

JUNE 1, 2012

In her Advertising Age op-ed piece, When Hacker Culture Collides With Business Reality , she sees some major opportunities for marketing companies that we're not only not pursuing, but allowing (and enabling) small startups to take on: " while the tech boys are breaking their toys - it is often the professional marketers (a.k.a.

Radian6 100

Radian6 Startup Marketing Adwords 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 124

Radian6 Training Team Feed Reader 124

Twist Image

MARCH 29, 2011

One of the leaders in social media monitoring solutions is a company called Radian6. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

Radian6 44

Radian6 Visible Technologies Brand Monitoring Sentiment 44

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Consider PCs.

Social Media 145

Social Media Brands Radian6 Airlines 145

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company.

Radian6 52

Radian6 Social Media Social CRM Company 52

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. Pro-active engagement is a little more of an art.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Direct Marketing Observations

APRIL 26, 2010

The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Even though consumers are changing their behaviors by the second, companies can not move that quickly.

Social Media 173

Social Media Radian6 Apple Marketing 173

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 100

Radian6 Training Team Issues 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Choose the platform that is right for your company.

Radian6 100

Radian6 Training Team Issues 100

Dave Fleet

JUNE 15, 2010

This has implications for several functions within companies: Sales. The product is still in closed beta testing for now and Sysomos hasn’t announced pricing but, like Radian6’s engagement console , this looks to be a differentiating addition to Sysomos’ portfolio of services. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, out of 13 companies ever featured in a Forrester Wave in this space, four are specialist firms that are still independent. In case you were wondering.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. It ensures that every job function in every business unit and within every geography is consistent when performing certain tasks.

Lithium 146

Lithium Jive Social CRM Yammer 146

Jason Yormark

AUGUST 31, 2010

One of my go-to reads is the Radian6 blog! I can be contaced on twitter: @kenji_o Katie Morse Says: August 31st, 2010 at 8:14 pm Thanks for the kudos on the blog, Jeanna Katie Community Manager | Radian6 @misskatiemo Kar_lyn Says: August 31st, 2010 at 8:40 pm The Social Media Bible! Great giveaway, Jason! I like [link] a lot!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Koka Sexton

NOVEMBER 14, 2011

SocialMediaPlus will consist of 21 seminars on real-world topics that will help you walk away with an understanding of how to effectively implement Social Media strategies inside your company. You can see a complete list of speakers and their topics here.

Social Media 65

Social Media Radian6 B2B List 65