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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

Quantcast 188
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Blog Visits Increase Despite No Tweeting

Ari Herzog

Phil Gerbyshak asked me to provide background to my last post on Twitter that occurred October 17, wondering if that action had any impact on blog visitors. Comparing the present to the past is more evident with data from Quantcast , a company that has measured my site for years. Blog News blogging metrics Twitter'

Quantcast 161
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Compete Responds To Criticism

Dave Fleet

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Thirdly, I still have two outstanding questions.

Compete 277
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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

million followers on Twitter, most of which were bots and fake accounts ? How much do you think we’d be talking about twitter followers or Facebook likes if how many you have wasn’t attached to your public profile like a goiter? Number of twitter followers doesn’t mean a thing, right? Not really.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation. Best Twitter Tips, Tools and Tactics of 2011 – How can marketers and PR professionals use Twitter more effectively? How can Twitter to used to support SEO efforts?

Mashup 115
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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). For instance, it should have an active Facebook page with a decent number of Likes, and the owner should have a respectable number of Followers on Twitter and/or G+, and/or have an active LinkedIn profile.

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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Quantcast Visitor Demographics. Below is Quantcast’s estimation as to which sites people visit after Reddit. Spy on Web: Find Other Sites That People Own.