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Survey Reveals That 41.3% Of Startups Don’t Have a Digital Marketing Strategy

The Realtime Report

Survey Reveals That 41.3% Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. Of Startups.

Startup 91
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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 91
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What We’ve Learned Launching a New Product as an 11-Year-Old Company

Buffer Social

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. According to a survey , 93% of consumers read an online review before making a purchase. Blogs are frequently used as well.

Company 130
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Research 142
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Co-creation: Why creators should be part of your product development team

Sprout Social

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. It might be time to think about integrating them into another key function of your business: product development. Everyone—from marketers to social media users—loves creators.

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4 Reasons Your Company Needs a Social CEO

Oktopost

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 127