Waxing UnLyrical

DECEMBER 4, 2018

Leveraging the power of influencers is much like leveraging the power of the media. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. It also requires the brand to have an established social presence.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Rise of the social photobooth and video jukebox. Hello, WUL readers! Remember me? I used to write here all the time. Image: mayeesherr. (in

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 21, 2019

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. I won’t spoil the story or post for you, but suffice it to say that the company had lost focus of what it was they were in the business of actually doing.

Meme 250

Meme Training Flickr Discount 250

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. Share the right content on the right social media network. Write like you talk. Create surveys.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

MARCH 25, 2013

Great product. Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not. Great service. Right price.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MAY 14, 2013

Amazingly enough, our fine feathered friends have more to do with social media then you may think. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. The Chicken Dance and Social Media.

Wikimedia 243

Wikimedia Consultant Resources Social Media 243

Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MAY 10, 2017

The size of the target audience is also narrow: A2) While #PR audiences may focus product features to drive sales, #IR audiences focus on how sales drives the health of the org. If you see something bad (or great) starting on social media, document it and bring it to management. Youre a SME on these issues.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

JANUARY 3, 2013

Basically what you do with this app is build up reward points by just scanning the bar code on specific products from select stores. Once you’ve scanned a sufficient amount of products, you redeem enough points for gift cards and other related prizes. Sounds like something you do anyway, right? Everybody wins. Parking Panda.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

MARCH 5, 2013

Whether you are a manager, an entrepreneur, a solo PR pro, a 20-something worker who is a cog in the machine at this point in her career, or the CEO of a Fortune 500 company, you are well served to always consider others thoughts. ” In her mind, it appears to mean succeeding at a Fortune 500 company. While I disagree with Ms.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The winner gets no official prize, only recognition.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JULY 29, 2013

Why: Michael Brenner shares how taking a break from social media helped him regain focus in his life. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. A weary mind is incapable of focus and productivity. Going On Vacation?

Consultant 191

Consultant Flickr Energy Resources 191

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Tech companies are developing AI programs specifically to perform these tasks. He started and sold social media boutique Livingston Communications (2009).

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

SEPTEMBER 13, 2013

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Utilize Social Media. While you can reference your product don’t make the entire article self-promotional. Build Your Brand and Expertise.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

NOVEMBER 27, 2012

For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. I’ve removed identifying information (just using the pitcher’s initials) as well as information on the product itself. Here it is.

Sample 246

Sample Samples Press Release Flickr 246

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Did you know 44% of customers research a product online before they purchase in-store?

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots.

Press Release 188

Press Release Flickr Template Templates 188

Waxing UnLyrical

NOVEMBER 1, 2012

Sock Monkeys Against Cancer product line, which so far includes two SMAC! monkey product line (November 1-30). monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. is more than just a product.

Startup 245

Startup Banking Research Campaign 245

Waxing UnLyrical

JANUARY 31, 2019

Jim has become the go-to-guy for half the department because in his mind being a valuable resource that everyone can rely on makes him vital to the success of the company. We recognize the importance of the work to the success of the company. When we are mindful about the tasks we accept or suggest they be delegated to others?

Strategy 100

Strategy Energy Team Consultant 100

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. It can help you to be memorable, better network with your peers and, generally, stand out from the crowd. Think for a moment. Say what you actually do.

LinkedIn 100

LinkedIn Journal Authentication Applications 100

Waxing UnLyrical

OCTOBER 31, 2016

As I’ve worked to evolve capabilities within my company, metrics has been really important to me. What is one Social PR campaign you’re in love with? I know that goes far beyond social, but social media has been a huge driver for that campaign. See through those who are giving you a sales pitch over social media.

Authentication 100

Authentication Delicious Campaign Course 100

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. As a B2B company, your customers know the angles, and they know the game. An active Facebook wall creates the kind of social proof you need to show creativity and authority.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

JANUARY 3, 2012

Facebook used to be the only company making money off Facebook (go ahead and laugh). Now just about everyone on social media wants to make money. Whether an aspect of your service, a flagship product, or an innovative process, most of your competitors will choose to roll with rather than reinvent the wheel that made you famous.

Flickr 177

Flickr Fashion Apple iPhone 177

Waxing UnLyrical

MARCH 23, 2015

Why: “But cleaning house right now may not only be good for your abode—it could also prove beneficial to your career,” says Stephanie Taylor Christensen in this Fast Company post that offers some “tips for top career to-dos to tackle in the spring.” How to Validate that your Social Media Marketing Strategy is Working.

Strategy 100

Strategy Badge Consultant Flickr 100

Waxing UnLyrical

MARCH 23, 2012

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. But if you’re like most companies, deleting your Facebook Page isn’t really an option. It’s not fun being made to get up out of a comfortable armchair, is it?

eBook 245

eBook Discount ROI Facebook 245

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Regardless, thanks for visiting!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

MARCH 9, 2011

They’ve reached new audiences, introduced new ways of looking at their products and created an identity that is hard to forget. All because they realized that it’s not a product that they’re selling – it’s a brand. A brand that represents companies full of humans – not products.

Ensembli 193

Ensembli Jive Insurance Journal 193

Waxing UnLyrical

OCTOBER 17, 2012

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. At this point, further brainstorming with your internal team or even bringing in a video production company or a producer to help you evaluate your options might be time well spent.

Video 222

Video Public Domain Project Cost 222

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Finding inspiration (or just cool products).

Sites 256

Sites Facebook Aggregator Mobile 256