Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? The premise of the product is simple. of the company’s revenue could be attributed to social.

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As a social media marketer, you might be ill-prepared for these unpleasant experiences.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. Sure, there are probably a few things you can point out that should work in the company’s favor.

Social Media 153

Social Media Strategy Marketing Reputation 153

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Understand Your Role I use social media both personally and professionally.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

JANUARY 15, 2013

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. Great leaders (and great companies) create movements, not just products.

Press Release 192

Press Release Airlines Skills Retail 192

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Ideas and good products spread faster. frontpage. If so, how?

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space. Classmates.com and MySpace are two social networks in their decline stage. How can social media benefit your business?

Social Networking 221

Social Networking MySpace Case Study Yahoo 221

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 26, 2011

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. They are the sixth largest airline for social media presence in the world.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. For decades, the key question has been “how valuable is the brand?”

Mobile 191

Mobile Strategy Marketing Insurance 191

Techipedia: Tamar Weinberg

JANUARY 30, 2013

The social media marketing landscape has changed in the past 3 years. With intermittent signal, you’ll struggle to build momentum around your product or service. Social Media is an Answer but it’s Not THE Answer. At the end of the day, social media is important.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. After all, there are a lot of alternative reasons someone may “like” your company: They were in contact with you once, so they say “why not?” Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Broad Social Media Monitoring. Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. This is a guest post by David Rodnitzky.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. The article provided some screenshots of our product so Jason had taken time to review it rather than just mention its launch.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Really, the biggest unfortunate investment of social media is that it’s often a thankless job. There was only one occasion when the users were able to make a lasting impression on the social news site. However, I’ve been concerned about paid social media services corrupting the integrity of this type of medium.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Many current CEOs and business owners often have more to worry about than the 50 ways social media can drive traffic to a website or the 100 ways to help improve a website’s page ranking. Social Media —When looking to hire someone in a marketing department, test their knowledge of social media. of the U.S.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. What if someone can’t stop singing praises about the product she just bought? That’s why social media is important. Great content, #2, works across the board for social media. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JUNE 19, 2012

The social web has opened the communication floodgates. Can’t a strong social media initiative start inside the walls of your website? They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. Medium to enterprise companies may require more powerful solutions.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. You need traction on what people are already doing – existing behaviors, existing products.”. See what people are already doing.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

And in many cases, it could literally be anything ranging from a new product to asking how everyone is doing to some TMI information about how their cat ate the wrong kind of food and threw up everywhere. The best schmoozers are humans, not faceless companies. Helpful On Their Own Sites & Social Media Sites.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

NOVEMBER 29, 2012

The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. You can also find your peers (or mentors) by doing a LinkedIn Advanced People Search by title, company size and a whole host of other facets.”. The data reveals that there are more than 15.2

Small Business 216

Small Business LinkedIn Skills Features 216

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. Most people do.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Why is my product/service better than the rest? A few days ago Crystal Vilkaitis , Director of Social Media for SnapRetail, asked her Twitter followers how everyone liked Google+. Since I use social media to market my company, and myself, I personally am struggling with this feature. Is it better than Wave?

Google 177

Google Hitwise Social Networking comScore 177