Small Business Mavericks

AUGUST 6, 2012

Let’s take a look at how you can get these same results: Add a Pin It Button to Products & Homepage. This is the easiest way to begin to drive traffic to your site and spread your products’ reach over the Internet. Describe your business clearly… who are you and what products do you carry? Big mistake! Start Pinning!

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

JANUARY 25, 2013

Does it do its job of selling your products and services? Social media persona – Do you use social media as yourself or do you use an alias. Furthermore, how do you conduct yourself on social media? Consider how people see you on social media. Can users find what they need easily?

Reputation 98

Reputation SEO Engineering Social Media 98

Small Business Mavericks

JUNE 13, 2013

It’s not really a big surprise to those of us who keep an eye on social media developments. Probably, the most powerful feature of Facebook hashtags is being able to click the hashtag and see what people on other social media services are saying with that hashtag. Social Media Branding facebook hashtag'

Hashtag 93

Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

DECEMBER 24, 2012

One bad customer service experience can have huge repercussions in the age of social media. A few years ago an incident like this could have gone months before the company saw any negative publicity – if at all. That doesn’t mean flawless execution of your service or flawless products.

Reputation 96

Reputation Small Business Training Social Media 96

Small Business Mavericks

AUGUST 28, 2014

Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. Social media, a place that takes a lot of time and effort for many businesses, doesn’t do very well at all. Organic Search Wins. The thing is, you need to know what is working for you.

Sites 98

Sites Paid Search MySpace Retail 98

Small Business Mavericks

JULY 24, 2013

Your customers have stories about using your products and services and how they enhance their lives. Not all of your Facebook page posts have to be about you and your company. Your fans will appreciate getting to know more about your company and its passions. Get them involved by having them send you their stories.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

SEPTEMBER 18, 2013

Follow your competition on social media, look at their content strategies, and find out how they operate in key customer interaction areas. Market research - Market research is more about what is being said in social media circles by suppliers, competitors, customers, etc., Where are they falling short?

Research 101

Research Types Forums Small Business 101

Small Business Mavericks

NOVEMBER 1, 2013

Moms with young children are two times more likely to use social networks three times a day or more. If you have a product that would appeal to that demographic, then the place you need to be is online. You can reach your audience through social networks. Social networking is a growing area of marketing for a lot of businesses.

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

DECEMBER 7, 2017

Successful small business owners take a cue from top Fortune 500 companies and stay focused on core competencies. You may not have the budget for a bookkeeper—let alone a CFO—but you should invest in outsourcing your company’s accounting activities. People aren’t just buying your product or service. They’re buying why you do it.

Small Business 70

Small Business Cost Banking Buy 70

Small Business Mavericks

JULY 3, 2013

It does work for entertainment companies who have already created characters that audiences are familiar with. Don’t #1 is this: Don’t just post links to your products and think your customers are going to follow your mascot on Twitter. Social Media online marketing Twitter Twitter marketing'

Twitter 98

Twitter Marketing Communities Company 98

Small Business Mavericks

NOVEMBER 5, 2013

If you perform excellence customer service, deliver a good product or service, and take care of your customers, then you will likely never need to fix your reputation from damage. Negative content about you or your company can stress you out. The best remedy for reputation management issues is not needing a remedy to begin with.

Reputation 117

Reputation Campaign Strategy Issues 117

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. It’s not about selling you product. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

SEPTEMBER 20, 2011

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. Those are pretty staggering numbers, though not surprising.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Small Business Mavericks

FEBRUARY 6, 2017

As the lines continue to blue between advertising and social media content, marketers who want to try their hand at sponsored social should keep a few things in mind. Let’s start with what constitutes sponsored social content. What is ‘Sponsored Social’ and Should You Use It?

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

MARCH 10, 2015

Get all your channels involved — social, PR, content, demand generation, product marketing, even executives should have a role that they value. It’s easy to see how an event that involves different marketing tools can be multichannel because the various social media platforms could each be considered a channel.

Eventful 70

Eventful SEO Cost Brands 70

Small Business Mavericks

NOVEMBER 24, 2015

As the lines continue to blue between advertising and social media content, marketers who want to try their hand at sponsored social should keep a few things in mind. Let’s start with what constitutes sponsored social content. What is ‘Sponsored Social’ and Should You Use It?

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

OCTOBER 28, 2011

Have you ever wondered where your social media posts went after you shared them? Remember that Google product? It’s the sign of a strong company. Whether you were on Twitter, LinkedIn, Facebook, or somewhere else? Well, Google+ is making that possible. It’s really a recycled idea from the Wonder Wheel.

Google 93

Google LinkedIn Social Media Examples 93

Small Business Mavericks

JANUARY 17, 2018

Social media is about sharing, and Facebook users are generous with the information they share about themselves. People—especially women—actually using your product help people to put your offer into their worldview. Find out if we’re available to work with your company. Now you’re moving in the right direction.

Facebook 70

Facebook Advertising Features Activities 70

Small Business Mavericks

DECEMBER 7, 2011

Yes, large corporate companies advertise all the time and spend large amounts of money to do so. You can put the pertinent information such as phone number, address and any products you sell. In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

NOVEMBER 10, 2011

Google has a habit of rolling out its products in waves and improving upon them over time. Whether you should rush out and get your own Google+ page right now is a decision you’ll have to make for your company. If you want to help improve the product, there are ways to do that. But that’s neither here nor there.

Google 93

Google Products Features Company 93

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

Small Business Mavericks

JUNE 24, 2011

Yesterday we discussed the difference between effective and ineffective social media marketing. There are a lot of companies trying to do it, but doing it poorly. While big brands are going online to advertise their products, they are also approaching social media and new marketing tools with the same old mindset.

Advertising 164

Advertising Brands Engineering Social Media 164

Small Business Mavericks

FEBRUARY 25, 2012

Who better to write about the technical side of a product than a technician, what about your company’s customer service – someone who handles customer service? You can link the bio to a profile page, contact page, or a social media page. So what purpose does a bio serve? Personalizing also leads to.

Content 101

Content Skills Training Social Media 101