Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?)

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? And for those that are wondering whether it was worth it, sales for Red Zone(the actual Old Spice product) hit $1.6 The other four Old Spice Body Wash products also showed a lift as well. What’s wrong with social media? The semantics of social media education.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JUNE 17, 2010

That’s what a lot of companies and people do. According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

APRIL 16, 2010

They also announced that the company has cut almost 70 people —accounting for over 40% of its staff. In case you don’t know what Ning is: It’s a service that allows people to join and create social networks. About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. SEO and Social Media are inextricably joined at the hip.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

MAY 17, 2013

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. But, not surprisingly, I found out about the particular show via social media.

Flash Mob 219

Flash Mob Reddit Review Social Media 219

Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. So where does that leave companies?

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. Focus on focus- Want to grow your product?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JANUARY 26, 2011

Ironically we have said on many different occasions that consumers look to each other for product and company recommendations-they trust each other for their unfettered honesty. Consumers trust search results when doing research on a company and not social media. Look where social media sits!

Influencer 173

Influencer Research Social Media Company 173

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? I agree, especially in social media.

Social Media 182

Social Media Products Conversation Questions 182

Direct Marketing Observations

DECEMBER 6, 2012

You’re thinking that if you meet, follow, friend and like enough people that you might be able to sell them on your product or they will find your site and buy. You figure that if you create social profiles everywhere and try and be everywhere at once, you have a better chance of selling stuff. You and everyone else!

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

NOVEMBER 2, 2010

B2C Customers: You were able to make purchase decisions simply based on how the product tasted, handled, or felt. You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius. Fast forward to today.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). If you were to set a KPI for success in social, would it be FB likes? Another company called Vitrue , figures that bringing a customer on as a fan was worth between 44 cents and $3.60

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. Especially in the social media space. Tags: social media marc meyer Social Networks. What’s my point here?

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

FEBRUARY 1, 2011

But let’s talk about social media icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. Why not attach a strategy with some (not many) achievable decent KPI’s to your social initiatives? I’m not nitpicking.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. Here’s why.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

MAY 10, 2011

Sure we talk about employee empowerment and internal ideation at some cool sexy companies that are doing “that&# , but for most, the employee doesn’t get the type of play that it deserves. For now on, I’m going to call it Voice of the “social&# Employee. Does social give a voice to the employee who isn’t happy?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

MAY 5, 2010

But if you were expecting to “turn on&# Twitter and see this wellspring of opportunities and conversations and companies and customers talking about your company-Guess what? Tags: SEO/SEM Twitter microblogging social media. It still may be too soon. It may have to start with you. You may not have a choice.

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

DECEMBER 2, 2011

Since the days of dial-up AOL and old school cell phones with plans that required a bank loan, I’ve been marketing products and services to the medical device industry about as far back as when Gates and Jobs (R.I.P) I might be a dinosaur when compared to “digital strategists” of the modern day new media, but some things will never change.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

FEBRUARY 23, 2010

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

NOVEMBER 2, 2012

One of the most prevalent business models in the online world is to build a product or service and then give it away for free. Another prevalent business model in the online world is to build a product or service, give it away for free while trying to make money on people buying “other” things while in your store.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

APRIL 12, 2011

Why do people buy your product? Why do you buy one product and not the other? Why do people hate you or your company? Why do people love your product? Why do people quit using your product? Why do people talk about your products and company ?

Buy 175

Buy Products Company Social Media 175

Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. It’s why people go into business, it’s why companies sell stuff. Search for your own product or company the way they do.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

FEBRUARY 25, 2010

No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. Though they are a national company, a good chunk of their business is in the Northeast.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

JANUARY 4, 2010

We hear so much chatter that companies have to be participating in social media. So why don’t we ever hear about social media from the people who are responsible for managing direct customer experiences on a daily basis? The experience is what social media is all about. and Voila! Listen and 2.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

SEPTEMBER 20, 2011

What is your go to process for vetting a new product, service, or company? C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. E) Going to Google and typing in “product review sites” into the search box because Yelp didn’t work.

Forums 148

Forums Research Buy Compete 148