Ari Herzog

SEPTEMBER 21, 2010

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. This is because, no matter how hard you try, the typical social media generation will find your release spammy, boring and perhaps illegitimate.

Press Release 131

Press Release Social Media How To MySpace 131

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

AUGUST 22, 2013

I managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. Looking back six months, I progressively relied less on social media. I drank the social media Kool-Aid and I had my fill. Blog News Productivity branding'

Meeting 168

Meeting Marketing Avatar Flickr 168

Ari Herzog

JUNE 28, 2012

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Julia Campbell talks about the importance of social media marketing for nonprofits on her Facebook page. I can relate. Any questions?

Facebook 189

Facebook Loyalty Small Business Eventful 189

Ari Herzog

SEPTEMBER 20, 2012

From Singapore I’ve watched the social media world develop its identity and characteristics. I was the creative director for a company doing online video and games. Often, friends from the “real” world gave me passage to the social media world. Social media became specialized.

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Ari Herzog

AUGUST 5, 2015

I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft , a technology company manufacturing a product line of enterprise reporting software. I don’t remember how I found the company. I miss those simpler times. Thanks for reading.

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Consultant Software LinkedIn Report 70

Ari Herzog

JANUARY 3, 2013

For years, mom and pop businesses remained open because of their personal touch and their expertise in product or service. Nowadays though, the big companies are getting better and better imitating the strengths of the small ones but doing one better with lower costs and better advertising.

Small Business 138

Small Business Mobile Applications Loyalty 138

Ari Herzog

MAY 7, 2014

I was hired by three companies last year — two for full-time work, one for part-time. I helped small business owners, large business managers, nonprofit directors, and anyone in between with social media. Inclusive of social media, the role is more than that. Productivity culture identity'

Training 110

Training Small Business Consultant LinkedIn 110

Ari Herzog

JUNE 23, 2011

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Klout is becoming that thing by which you will be judged in social media. Connect all your social media accounts.

Klout 190

Klout Influencer LinkedIn System 190

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Ari Herzog

OCTOBER 4, 2011

The best place to build meaningful professional relationships, according to company founder Derek Andersen, is Commonred. While Commonred appears to be a great place for you to meet that angel investor for your startup product, it’s unlikely that Joe Facebook User will flock over and create an account. Why should Joe, anyway?

Startup 110

Startup Compete Meeting Newsletter 110

Ari Herzog

JANUARY 5, 2014

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that?

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Ari Herzog

MARCH 18, 2015

But those are companies, you might say. And yet the above screenshots are from people and companies who followed me. But moreover, in the age of social influence ranking systems such as Klout and Peer Index , I want to be current. Media Strategy Twitter' And they follow over 4,000 of you. I was one of those people.

Twitter 70

Twitter Klout System Influencer 70

Ari Herzog

AUGUST 13, 2010

I am including a seafood restaurant, a voiceover company, a law firm, an iPad case maker, and a bunch of others. editing, cover design, and production costs. With regard to the latter, I am using Lightning Source , a print-on-demand company that prints Wiley’s older titles. Technology books can be dry. This one won’t be.

Small Business 115

Small Business iPad Open Source Price 115

Ari Herzog

FEBRUARY 19, 2012

As an instructor of a social media certificate, how do you define social media; and how has that definition changed since you first entered the scene? I am an old timer when it comes to social media. The social media bubble is still alive and well.

Influencer 135

Influencer iPad Social Media Exercises 135

Ari Herzog

MARCH 9, 2014

Back on December 3, I returned to Twitter after a 6-week hiatus and began increasing people and companies who I thought I should follow. That’s the same date I blogged my social networking primer for 2014. By throwing out the social media rules and defining my own sense of order, I can do anything I want.

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Curation Social Networking Feed Feedly 70

Ari Herzog

JANUARY 5, 2011

We are going to see companies of all industries, sizes, and missions build mobile applications, deliver content across the mobile web, and conduct mobile surveys. It was manufactured by Nokia, powered by Verizon Wireless, and, in 2000, was my new best friend. My friend Lisa would have called it George.

Wireless 107

Wireless Mobile Notification Survey 107

Ari Herzog

MAY 6, 2014

Nevertheless, I am following more people and things (companies, landmarks, etc.) I have many private lists but here’s a public list of social builders , for instance. If you want to see what social media managers are tweeting, subscribe and follow this list. Productivity networking order' Thanks for reading.

Social Media Management 111

Social Media Management List Sites Social Networking 111

Ari Herzog

JULY 26, 2011

There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. Related articles you may enjoy: Do We Celebrate the Wrong Social Media Tools? Heardable is not alone. Some are comprehensive and others are specific to this platform or that. by tannersby Icerocket.

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Tools Klout Metrics Airlines 160

Ari Herzog

AUGUST 11, 2015

I wanted to know what the company thought and didn’t feel like clicking around its website. The takeaway is while social media is important for multiple reasons (customer support, product news, personnel changes, etc.), Results suggested different customer opinions. Enter Live Chat! And, she had a personality!

Social Media 70

Social Media Meeting Types News 70