Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Despite what you may have heard, there is such a thing as bad publicity, and it can ruin your company if you’re not careful. Guest post by David H Lasker.

Tips 160

Tips Reputation Analysis Consultant 160

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Before and after. These messages are tired and far from creative.

Brands 183

Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. I’m often asked if storytelling is harder for B2B companies.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

OCTOBER 7, 2019

Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. The goal is to keep visitors and customers coming back to the brand. Shake things up.

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. The company recently launched Notified , the first end-to-end workflow automation platform for PR and marketing professionals.

Data 231

Data Metrics Press Release ROI 231

Waxing UnLyrical

DECEMBER 4, 2018

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Connecting with an influencer means creating an interest about why the product or idea matters to their audience. It also requires the brand to have an established social presence.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

JUNE 24, 2019

They are often more authentic and more likely to have actually used the product or service. They are generally truly interested in the topic or product. This key question starts with identifying your program’s key topics or products. Influencer Dance Definitions. I get excited about micro influencers because of their expertise.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

MARCH 25, 2013

Great product. Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not. Great service. Right price.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

FEBRUARY 19, 2013

Perhaps the trickiest dimension, I have had a hard time figuring out the exact balance between production and assessment. I allocate 45% of my time to sales, 45% to production, and 10% to education. Sales vs. production. And you don’t have the luxury of dropping the ball on production. It never becomes a grownup company.

Education 235

Education Project Exercises Startup 235

Waxing UnLyrical

JUNE 14, 2018

Most organizations expect you to be productive and can potentially create unnecessary stress. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Work Smarter, Not Harder.

Tips 178

Tips Skills Creative Commons Resources 178

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Hello, WUL readers! Remember me?

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

JULY 30, 2014

However, this version of the story neglects to mention the long-term life-cycle of the companies and how complex successful communications programs really are. There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

AUGUST 15, 2019

Research has shown that 36% of businesses put out product promotion Stories (mostly ads, videos, and photos depicting products in real-life use case scenarios). On the other hand, 22% of companies choose to feature an inside look. What Type of Content Should a Story Feature? The opportunities are vast.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

MARCH 6, 2013

. “While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. My favorite brand disappoints. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

Twine 246

Twine Brands Policies Campaign 246

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Create a group of “client insiders” to provide you with feedback on new products or services. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Write like you talk. Create surveys.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Finding inspiration (or just cool products).

Sites 256

Sites Facebook Mobile Aggregator 256

Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

JANUARY 3, 2013

Basically what you do with this app is build up reward points by just scanning the bar code on specific products from select stores. Once you’ve scanned a sufficient amount of products, you redeem enough points for gift cards and other related prizes. Sounds like something you do anyway, right? Everybody wins. Easy Shift.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

DECEMBER 2, 2013

Time to Shine: 8 Ways to Ensure Your Company Stands Apart. Want A Productive Team? In this post for SteamFeed , Syed Balkhi offers some tips to help you keep your remote team productive and motivated. 7 Productivity Tips and Tools for Social Media Users. Foster Engagement In The Remote Work Place .

Small Business 250

Small Business Tips Consultant Resources 250

Waxing UnLyrical

AUGUST 29, 2019

Let’s face it we’re all well aware that celebs might not even use the products that they promote. Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. Because these are people just like us, we’re more likely to believe them when they recommend a brand.

Influencer 186

Influencer How To Sports ROI 186

Waxing UnLyrical

AUGUST 10, 2016

No matter how compelling your product copy, or how glowing your product reviews, there are some details that can really only be captured in a photo. Did you know 44% of customers research a product online before they purchase in-store? And those details matter. Consumers want to know it all.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

MAY 20, 2012

Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. It’s buying GOOD products. Products that are proven. Products people already like. And that premise seems bunk to me for five distinct reasons: 1.

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

NOVEMBER 1, 2012

Sock Monkeys Against Cancer product line, which so far includes two SMAC! monkey product line (November 1-30). monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. is more than just a product.

Startup 245

Startup Banking Research Campaign 245

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The latter filter means you can narrow down the keywords to include the types of products or services you sell directly, or just the industry you’re in.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

JULY 29, 2013

Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. A weary mind is incapable of focus and productivity. Making a Little Noise about Productivity and Creativity. Ken Mueller shares his take on background noise and productivity.

Consultant 191

Consultant Flickr Energy Resources 191

Waxing UnLyrical

JUNE 12, 2013

In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. One problem: the product is not edgy. And that step is within your control. Imagine a campaign for a new cracker.

Film 258

Film Metrics Flickr Loyalty 258

Waxing UnLyrical

MARCH 5, 2013

Whether you are a manager, an entrepreneur, a solo PR pro, a 20-something worker who is a cog in the machine at this point in her career, or the CEO of a Fortune 500 company, you are well served to always consider others thoughts. ” In her mind, it appears to mean succeeding at a Fortune 500 company. While I disagree with Ms.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MAY 17, 2019

The application allows users to glimpse at how the company’s product will actually look on their faces. Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using elearning softwares. Data Ethics Accompany Data Sciences.

Trends 175

Trends Survey Template Templates 175

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Nielsen 140

Nielsen Metrics Press Release Smart Phone 140

Waxing UnLyrical

APRIL 10, 2012

The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. Remember, social commerce sites are only as good as the product or services they sell. At the same time, this is your opportunity to prove to these new customers that your product or service is worth it. Prepare for the worst.

Small Business 267

Small Business Flickr Retail Upcoming 267

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Should I use humor if my company is B2C?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

NOVEMBER 27, 2012

For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

APRIL 28, 2014

Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Lee Odden shows you how to bring your company into the new age. What Small Businesses Can Learn from the Creative Community: Share the Journey. Rebelling Against Scripts.

Small Business 187

Small Business Consultant Flickr Travel 187

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. It can help you to be memorable, better network with your peers and, generally, stand out from the crowd. Think for a moment. Say what you actually do.

LinkedIn 100

LinkedIn Journal Authentication Skills 100

Waxing UnLyrical

JANUARY 20, 2016

What is it about your product or service that is unique or sets it apart? Who is the target audience that your products or services are being marketed to? Everything should look as if it came from the same company. The word “creative” means “resulting from originality of thought, expression, etc.; imaginative.”

Strategy 100

Strategy Tips Marketing Project 100

Waxing UnLyrical

MAY 10, 2017

The size of the target audience is also narrow: A2) While #PR audiences may focus product features to drive sales, #IR audiences focus on how sales drives the health of the org. Howard recommends finding companies that are doing things right, and learn from them: @shonali A7 – Learn from companies that get it right.

Skills 221

Skills Research Analysis Eventful 221