Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

JUNE 19, 2012

They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. And the more you work on getting members to engage, the more productive they become. With so many customers spread across so many products, the company has a huge customer support burden.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. For decades, the key question has been “how valuable is the brand?”

Mobile 191

Mobile Strategy Marketing Insurance 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. Where are the people most likely to buy your products and services? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 8, 2012

And once you have good habits in place, you’ll find that you’re more productive, less tired, and more satisfied with your overall performance. You’ll not only feel more productive at the end of the day, you’ll probably feel much better about the end results. Take Breaks! Don’t Drop the Ball the Next.

How To 159

How To Project Apparel Proposal 159

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Do you use social media to solicit or research customer feedback about your products or services? Your staff members do.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). This is a guest post by David Rodnitzky.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Used car sales pitches.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. No acknowledgment. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 17, 2012

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

The premise of the product is simple. of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. This is really cool data.

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. I think we felt that it would be best to have a female act as the community manager for this product.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

APRIL 25, 2013

As with SEM, the process is driven by the intent that users reveal when they search for something online—after all, people tend to search for the products and services they’re interested in purchasing. For example, say that you’re a company that sells affordable luxury vacation packages.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

JANUARY 30, 2013

With intermittent signal, you’ll struggle to build momentum around your product or service. Many don’t do it well, mostly because they are hiring an outsourced company with staff that doesn’t necessarily have the same passion in a company’s mission as the company members themselves. It won’t.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

JULY 29, 2010

Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. Sadly, it absolutely has.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. Done correctly, good branding in today’s digital age can boost your company more than ever before, but the key is consistency otherwise it may do more harm than good.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. These pieces of data are fantastic ways to monitor the implementation of video approaches to new products, services, and the building of online brand awareness through video.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

JUNE 11, 2015

Without a doubt, you’ll be rocking the productivity angle when you use them, at home or in the office. But I’ll fight the remote fight, because it makes you more productive , especially with these tools.). Ever needed to give a demo of a product and couldn’t travel into an office to give it to them?

Products 100

Products Tools SMS URL 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far. A lot of big companies I try to engage with don’t want to talk back. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. Every bad sale costs you five.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Rich snippets appear not only for authors but also for restaurants, music albums, people, business and organisations, recipes, video, products, and events.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

JULY 15, 2009

What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. How are small and large companies using Twitter , and how can I do the same?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

When we’re out speaking to companies or at conferences about these Pioneers, our talks are anchored on what made these stories the most compelling, and what advice they have for the next generation. You need traction on what people are already doing – existing behaviors, existing products.”. See what people are already doing.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

MAY 12, 2010

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). User reviews for products? using their product, visiting their storefront, engaging with their service offering, etc.)

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. If you have a quality product and good at your behaviour, soon you will have a great fan following !!! Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

And in many cases, it could literally be anything ranging from a new product to asking how everyone is doing to some TMI information about how their cat ate the wrong kind of food and threw up everywhere. The best schmoozers are humans, not faceless companies. Or a product/service. Is it the intern? A marketing firm?

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Ideas and good products spread faster. More people were reached using one advert or one advertising channel.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133