Socialized

JUNE 4, 2010

For some companies, it’s all they have. David Ogilvy, the “father of advertising,” defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation , and the way it’s advertised.” The brand, by a modern definition, is EVERYTHING. It is a brand experience.

Brands 183

Brands Advertising Reputation Price 183

Socialized

NOVEMBER 26, 2009

These companies could end up being acquired. Certainly all of these companies are active in the Web 2.0 The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Socialized

FEBRUARY 28, 2011

I worked with one company that developed social business apps and used its own Twitter-like status update product internally. One of the greatest appeals of external/public social media is the status update stream. Most of the employees were engineers, many working remotely. This application gave them back a couple of.

Applications 150

Applications Engineering Social Media Company 150

Socialized

OCTOBER 6, 2009

Specifically, the agency now requires bloggers to disclose relationships with sponsors, whether the blogger is paid or merely receives “free” products and services; and for celebrities to disclose their paid relationships with sponsors. Again, the issue is whether the consumer-generated statement can be considered ’sponsored.’&#.

Questions 195

Questions Blogger Guidelines Advertising 195

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Socialized

MARCH 26, 2010

Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. There comes a time in the life of every hot software product’s life (whether a Web 2.0 I don’t think so. I don’t think so.

Foursquare 226

Foursquare Facebook Web 2.0 Privacy 226

Socialized

APRIL 25, 2010

government has launched a fraud lawsuit against Goldman-Sachs for, among other things, misrepresenting to the federal government the company’s losses during the mortgage crisis, and according to the New York Times , “creating a (financial) product secretly designed to fail for the benefit of a favored hedge-fund client.”.

Research 182

Research Company Price Training 182

Socialized

NOVEMBER 6, 2009

Here are a handful of the many reasons a blog gives you more control and more power: With a blog, you control the agenda, whether you’re communicating on behalf of a company, or for personal reasons. Your blog can cater to a sub-group of your Twitter friends or a different audience altogether.

Movable Type 222

Movable Type Social Media Tumblr Twitter 222

Socialized

MAY 13, 2010

In fact, the EU warned consumers in January, 2009 that Facebook might compromise their privacy, but said nothing about the company’s obligations. The company, perhaps for the first time in its history, recognizes that consumer (and regulatory) outcry requires a response, and today held a Privacy All-Hands Meeting.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Socialized

APRIL 28, 2010

With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”.

Social Graph 190

Social Graph API Privacy Activities 190

Socialized

JULY 3, 2009

These words and ideas are essentially products that are sold commercially, and the owners have certain rights to them. Who knows — it could lead someone to buy my book or choose to engage my company. Do you have any personal guidelines you follow, or are you aware of any guidelines established by your company or organization?

Fair Use 184

Fair Use Web 2.0 Guidelines Policies 184

Socialized

FEBRUARY 5, 2021

The most messages are about products, brands, companies, and CEOs than you would think. It actually impacts product growth, customer support, sales, and commercialization. However, the company handles less than 30% of products on social media. Social media is a breathing body. What do You Mean by Social Listening?

Social Media 130

Social Media Proposal Analytics Construction 130

Socialized

NOVEMBER 9, 2009

According to its Twitter Translate page , the company is working on Italian , French , and German. At the other end of the spectrum are highly sophisticated Machine Translation and Translation Memory products. I wouldn’t recommend using either of these to translate instructions for a surgical procedure, though.

Twitter 157

Twitter Sites Applications Tools 157

Socialized

OCTOBER 29, 2009

But they are the first globally recognized company to put their name on the practice, thereby endorsing it and making it an acceptable business practice. In addition to facilitating this process, ShortTask often has questionable tasks like paying for positive product reviews and blog comments, Diggs, Twitter followers , etc.

Journal 170

Journal Digg Analysis Research 170

Socialized

MAY 21, 2010

I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. We engage consumers through conversation about the brand and products, rather than push out product information.

Social Media 240

Social Media Foursquare Digg Eventful 240