Social Media Strategery

AUGUST 4, 2011

Within the organization, we’re seeing this same long tail manifested in the form of hundreds of different corporate social media accounts for individual product lines. To handle this growth, more and more companies are moving toward the Dandelion business model.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

SEPTEMBER 3, 2015

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. For the home category, too, there are ways to create an ecosystem around your product versus creating a product that has to earn its place in some other network.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

JANUARY 5, 2012

Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Social Media Strategery

OCTOBER 24, 2012

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. Just don't expect those thousands of people to actually do what you want them to do.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

NOVEMBER 1, 2010

Don’t just tell your boss, hey, there are people out there using social media and we can sell products to them. Before you can complain that your company won’t engage in social media, you have to clarify to your boss that there is something tangible to be gained by doing it. My company launched a wiki, but no one uses it.

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

OCTOBER 31, 2011

Whether your organization knows it or not, your company/government agency is already filled with CoPs. Communities of practice have been around for decades, and for decades, they’ve helped countless organizations navigate major changes, increase productivity, cut duplication, and make work more enjoyable.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. So, our design goals are different, our products are different. Below is our Q&A. Groups are great for small groups of people to share and communicate.

Education 130

Education Class Groups Groups 130

Social Media Strategery

FEBRUARY 7, 2012

My time has since become monopolized by my colleagues asking me to join meetings, review work products, pitch clients, and "pick my brain. " I was in high demand, and I became well-known throughout my huge company as THE social media guy. I liked it. It was fun and led to awards, promotions, and raises.

Social Media 121

Social Media Project Wikipedia Meeting 121

Social Media Strategery

AUGUST 26, 2010

Wouldn’t they do their job more effectively if they were actually a user of the product they’re developing? Doesn’t the product have more credibility if the people behind it are believers in the product’s features? Shouldn’t they be the ones drinking the Kool-Aid?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

FEBRUARY 18, 2010

Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e. Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

JULY 3, 2012

" Then I read Amber Mac's excellent piece on Fast Company about how social media can help save the PR industry from bad pitches as well as Gini Dietrich's follow-up post on Spin Sucks , and I got all riled up again how PR people rely on blind pitching instead of focusing on the "relations" part of public relations.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. link] Nike air force Here products xx, has fashion model, superior quality and service, cheap price and updates quickly.I

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean. htttp://www.scarf8.net

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

NOVEMBER 8, 2010

I rely on my second team to handle everything from developing and delivering briefings to ensuring quality client delivery across our entire social media portfolio, and I can honestly say that without them, my company’s social media efforts never would have scaled beyond what one person could do during a fraction of their day.

Team 101

Team Activities Social Media Training 101

Social Media Strategery

JUNE 21, 2009

On the (often ignored) issue of intellectual property within and organization: “People spend lots of hard work and man-hours developing a work product. By embedding collaborative tools into the daily flow of work, companies can indeed change their cultures to become more transparent and collaborative. An empty wiki is classic.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

MAY 26, 2010

As Shedd mentions in his post, “In much the same way as you need to train yourself to recognize the market ‘pains’ that product opportunities create, you need to train yourself to note who you work best with, what personalities are most compatible.&# applications, platforms, products and training program.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

JANUARY 27, 2010

Job Opportunity Spotlight Department of Homeland Security (DHS), Director, New Media and Web Communications : Be responsible for the overall direction and management of Department new media communications, products and strategy. Here I want recommend some excellent websites , There are many good products help you make a good journey.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. The good worker will meet all their deadlines, crank out high quality products, not ruffle any feathers, show up on time, and do everything that’s asked of them.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Looking back ten years ago, the thought of social media didn’t even exist.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). support strongly always! I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

SEPTEMBER 4, 2013

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. link] What Makes Government 2.0 Different from Enterprise 2.0?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet. Who runs your SM accounts? Train and educate them. And call them evangelists.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

APRIL 14, 2013

Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Got a product or business challenge you’re struggling with? Why do you think virtual tours of company offices are so popular? Your history.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

DECEMBER 22, 2008

list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. link] Alex, aka Socialbutterfly Great post and points.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

SEPTEMBER 18, 2011

Product launches are now done via strategic leaks, keynotes , and even by purposely keeping your customers away. When it comes to your company, I’m more likely to trust, well, anyone , other than you. To their intended online audiences, companies sound hollow, flat, literally inhuman.&#. Show me, don’t tell me.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

DECEMBER 30, 2008

In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. I’m curious to hear what your social media resolutions are. Consistently solid, substantive stuff, written with clarity and style. I’m with Maxine/@mixtmedia on time management being paramount.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

OCTOBER 19, 2008

Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. why a blog might be more effective than facebook for some companies). link] sradick @Rebecca – that’s a great point!

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

NOVEMBER 7, 2016

Your customers want to hear about your brand’s history, how your products are being used, the “why” behind business decisions, your causes, your culture, etc. These sources can give your customer insights into your brand, into your products, and into the category they literally cannot get anywhere else. You know what?

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

MARCH 23, 2010

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. link] Nike air force Here products xx, has fashion model, superior quality and service, cheap price and updates quickly.I Hope it helps!

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

DECEMBER 18, 2012

If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Yammer 116

Yammer Communities Collaboration Microblogging 116

Social Media Strategery

JANUARY 12, 2010

First, it was led by the Department of Transportation, not by a commercial company or a non-profit. Here I want recommend some excellent websites , There are many good products help you make a good journey. There are a lot of really good conferences, events, and seminars on Gov 2.0 support the write's unique point.It The Whole. :

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

OCTOBER 27, 2009

Talk like a human being, not a living, breathing, walking product or service offering pitch. Get to know your companies strengths and weaknesses, and be honest about them. I don’t know about you, but I’ll take a passionate person who cares deeply about my mission over someone with a slick Powerpoint presentation any day.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

AUGUST 23, 2009

Since that first day back in 2006, when I realized the opportunities that social media presented me, my company, and my government, I have evolved from an opportunist to a leader (I hope!), You are going to change the world with this wonderful idea or product of yours and the masses will ask, “why didn’t I think of that?&#

Social Media 128

Social Media Gov 2.0 Wiki Comments 128

Social Media Strategery

APRIL 2, 2010

Back when I got started with social media at my company, it took me around six months to go from “hmmm, this is interesting” to “let’s actually do something with this as an organization!” link] Nike air force Here products xx, has fashion model, superior quality and service, cheap price and updates quickly.I support strongly always!

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138