Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

SEPTEMBER 11, 2018

When something happens to an employee outside of work, how that company responds is representative of the company culture.

ROI 110

ROI Pharmaceuticals Health Care Insurance 110

Janet Fouts

MARCH 24, 2020

In a recent report from the Harvard Business School ( The Caring Company ) less than 25% of employers say that being a caregiver impacts the performance of employees. While some may assume that caregivers who quit are in “less important” roles in the company, that’s not actually true. Who are the Carers? Who are the caregivers at work?

Cost 70

Cost Report Survey Skills 70

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Do more searches to find people talking about the problem your product solves. Who are they?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

FEBRUARY 12, 2014

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” Any good sales person gets to know their market first and how their product solves their pain points. No, they never do that. They use what they learn there to make an intelligent approach.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

FEBRUARY 17, 2011

“Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized. There are actually quite a few social CRM services allowing you to tap into what people are saying about your company and reach out to them. As a social media coach I work with a lot of companies.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Janet Fouts

APRIL 29, 2013

Marilyn Lin Director, Product Intelligence & Enablement, Salesforce.com. You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. Browse company pages to learn more about the company, who works there and what matters to them. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

DECEMBER 1, 2012

That includes online tools and strategies to help get your staff and customers engaged in the process of building a culture around your company that reflects it’s values so that both staff and customers have an investment in it’s success. People do their best because they believe in the company and their part in it is important.

Engineering 126

Engineering Review Case Study Communities 126

Janet Fouts

APRIL 18, 2011

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. What do they think about when they need your product? Set yourself up to listen by selecting a few for a week or two and then switch to other key phrases until you find the ones that are most productive for you right now.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

OCTOBER 2, 2013

Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. We get it all the time. Take the time to get to know your market.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

AUGUST 21, 2017

If a team is feeling disconnected, it may simply be a lack of empathy for the team, the company goals, or the leadership. We may isolate ourselves or disengage from the company. Productivity blossoms. When we feel misunderstood we can grow defensive and wary of taking risks or making decisions.

Skills 81

Skills Training Loyalty Policies 81

Janet Fouts

SEPTEMBER 12, 2015

While there are many who discount the trend toward mindfulness as “McMindfulness” and a way for corporations to drive employees to greater productivity, that’s not what this book is about at all. It used to be the job of marketers to get a brand or product in front of the audience and stay there.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

APRIL 18, 2014

Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. Responding to issues within your company or customer feedback online before things get out of hand. What your customers want. Develop deeper relationships.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

JULY 20, 2013

In my case my business brand is me, not a product or even the company. Finally it dawned on me that I don’t really need a Facebook business page at all. I have information pages for my books on my blog and on Amazon among other places. I can build my brand quite well without a Facebook page with my other social media accounts.

Social Media 150

Social Media Facebook Energy News 150

Janet Fouts

MARCH 16, 2014

You write about the passion that makes your company great. ” If all you want to do is shout over and over how great you are and buy my products? Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. Where do we get content?

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

OCTOBER 2, 2012

The product is the service they sell, and not their users. Initially the company set their fees at $50 for a year of service, but on October 1, 2012 they hit 20,000 users and lowered their prices as well as introducing an introductory month for just $5. Wait, here’s a video, I’ll let him tell the story.

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

MAY 30, 2012

Some companies are using Google+ for that reason and others understand that Google+ users do indeed represent their target market and those who influence the target market. What is a productive way to experiment and learn to the answers to these questions without wasting time?

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

MAY 28, 2020

Stemming from this stress, we may see a drop in productivity, efficiency, chronic tardiness or failure to show up for work. Improving well-being and service skills Organizations can be overlooking simple ways to improve company culture and the well-being of the staff.

Class 79

Class Skills Insurance Hotels 79

Janet Fouts

JUNE 11, 2012

Post pins that are interesting and tangentially related to your product. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. Take The Mother Company for example. It’s not about you. You don’t need to be blatant about what you offer your customers.

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

SEPTEMBER 26, 2013

Instead of being bombarded with ads for products we don’t want and hammered with cold calls, we’ll find that products and services are offered to us that we actually want. This allows them to share information with Napa valley businesses that someone who really has an interest in their product is nearby.

Aggregator 141

Aggregator Data Review Hosting 141

Janet Fouts

NOVEMBER 12, 2010

This is a difficult attitude for a lot of companies–both large and small–and for some it’s insurmountable. They can’t imagine why they would want to promote anything but their own company. and uses the beer company Molson as an example of a company dominating their niche with a show of generosity in campaigns like this one.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

SEPTEMBER 5, 2012

You can create a landing page to market your product in an easy drag and drop interface, customize the forms a user sees, create a clear call to action to draw people to the landing page and conduct A and B testing on all of it to fine tune your marketing and really see what works best to reach your target market. No more cold calls!

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

DECEMBER 14, 2010

So let them know you are listening, let them know you care, share your opinion on what you agree, tell them what is not feasible to do this year, or what are the limitations of your product. As more companies start to really use this stuff they’re tired of being sold on concepts. Ask them for help to solve problems with you.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ?

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119