Dave Fleet

JULY 5, 2010

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

SEPTEMBER 13, 2010

One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth? Are they really worth anything if they just like your ad, or promotion, or even your outreach, but haven’t tried your product or service?

Facebook 321

Facebook Buy Report Products 321

Dave Fleet

SEPTEMBER 7, 2010

Right there, without any knowledge of the company, the product or the objectives and only minimal knowledge of the target audience, you’ve made a pretty standard case for a Facebook page. What about: What are the company’s business and communications objectives? Therefore, we should create a Facebook page.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

JUNE 4, 2014

Re-purchase and new product launches. This is a shift from the way that many companies are approaching social media nowadays. At the same time, I emphasized there is a place for sales in social: Off-channel content (again, real-time and planned) via paid (posts promoted outside brands’ communities).

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

APRIL 11, 2011

Spurlock lays out a host of reasons why companies wouldn’t want to get involved in his project, and then attacks them for not wanting to get involved. He then suggests that the reason companies didn’t want to get involved was “transparency.&# Paid media (you know, when companies pay for inclusion) is different.

Film 279

Film Hosting Company Project 279

Dave Fleet

FEBRUARY 2, 2011

Gain insights – Solicit feedback from your connections on ideas, products and services. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. Solve problems – Monitor for problems with your company’s customers, and solve them.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. That’s not surprising, nor is it an inherently bad thing.

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

NOVEMBER 30, 2010

How does a company respond when its own customers, not its products or services, become an issue? Whenever I get cut up, it seems to be by someone in one (ok, a slight exaggeration, but it’s a very noticeable trend). I also frequently see drivers of that brand weaving aggressively in and out of traffic. What do you think?

Issues 290

Issues Insurance Education Trends 290

Dave Fleet

APRIL 24, 2012

As I said at the time, “Not doing so means the outcome suffers, whether that’s something as small as picking the restaurant you want, or as significant as buying your company’s product or believing your party’s political view.

Buy 419

Buy Team Conversation Examples 419

Dave Fleet

JUNE 4, 2014

Re-purchase and new product launches. This is a shift from the way that many companies are approaching social media nowadays. At the same time, I emphasized there is a place for sales in social: Off-channel content (again, real-time and planned) via paid (posts promoted outside brands’ communities).

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

NOVEMBER 29, 2010

Flashy contests and big-hit ideas are attractiveto companies, for sure. However, all too often they do absolutely nothing to move the needle on companies’ objectives. There are plenty of difficult issues that could get your company into trouble if handled improperly. Strategic approach. Working well with other agencies.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

FEBRUARY 18, 2011

Jeffrey Hayzlett – Former CMO, Eastman Kodak Company & Bestselling Author, The Mirror Test. The good folks over at The Art of Productions have once again given me two tickets to give away. Sheena Iyengar – Columbia University Business Professor & Bestselling Author, The Art of Choosing.

Conference 284

Conference Marketing Travel Analytics 284

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Essentially the type of thing that, a few years later, Amazon started doing through its product recommendations. When social media first emerged, I found it absolutely compelling.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JUNE 9, 2010

William sees Eqentia becoming a productivity tool for medium and large enterprises. The company has some potential client deals in the works and hopes to be able to begin to announce these in the near future. William says that he had the funding to carry on with the development of the product and to explore its marketing potential.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JULY 20, 2010

That leads to a reluctance from companies to invest in unproven technologies and techniques, leading to lower budgets for these programs in the future. Companies run a risk of a downward spiral with no end winner. For that to happen, companies need to resolve their own internal conflicts between marketing and public relations.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

MAY 25, 2011

The code you’ve installed, it is just for audience profiles and it is only found within that tab of the product. In this manner, web analytics are not subject to the same sample requirements as panel companies. Let’s face it – few companies are able to conduct outreach targeting only top-tier websites.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 2, 2010

It’s highly credible, it’s long-term (it lives on) and it increasingly plays a role in product sales. When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. Earned media brings with it lots of advantages.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

NOVEMBER 17, 2010

As Ryan Strynatka , Director of Product Management, put it to me: “You can turn various components and capabilities on and off. Super Users can set the base Workspaces for sets of users so, for example, certain users would always see certain topic profiles in their console. Permissions.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. This has implications for several functions within companies: Sales. Community management. Public relations. Exciting Potential.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Essentially the type of thing that, a few years later, Amazon started doing through its product recommendations. When social media first emerged, I found it absolutely compelling.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

SEPTEMBER 9, 2010

With all of the companies taking innovative approaches to marketing nowadays, why did you choose to write about Google? It’s a company I know intimately. So it’s a company that people are familiar with. That makes it a company that many businesses look up to and aspire to be. 5 main reasons: 1. Google’s ubiquitous.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 16, 2011

At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. .&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

NOVEMBER 22, 2011

Do you change your company’s approach based on one person’s request? If you’re a B2B company with only a few major customers, then perhaps you do. If you’re a B2C company with hundreds, thousands or millions of customers, though, then probably not – you’d end up bankrupting your company.

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. There’s some value in doing that, but there’s so much more potential to social media that companies really only scratch the surface if they take a purely campaign-based approach to social media.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 28, 2012

Relatively few companies have achieved any kind of reach in social media at this stage; those who have, have mostly done so by paying for it. studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

JUNE 16, 2011

Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. His conclusion: While it’s not entirely a bad idea to outsource social media, companies might be better off focusing on their product first. Ok, let’s cut to it.

Startup 401

Startup Social Media Skills Aggregator 401