Atom Thought

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Bean bags don’t make a Google!

Atom Thought

2010 is the year when CEOs of Indian Internet companies need to ponder and re-think on whether whatever they have they been offering to their fellow Indians is worthwhile, and what ails them-. That’s the only way to create passion and involvement for your products and organisation. 4. Have fun and create fun.

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Will ‘Technology’ Survive the Recession?

Atom Thought

A report in Economist, Jan 17-23, 2009, maintains that technology companies in 2009 are better managed than the ones in 2001 and in fact companies like HP, Oracle and IBM are well equipped to tread through the recession due to their broad product portfolios and global spread. That’s some good news!

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Technology Marketing in Digital Age!

Atom Thought

So, in the home segment, one can be very innovative and sell the products at varying degree of premiumness: I think we are not being very innovative in this segment. We all know (through popular Intel ads) that a PC can improve educational productivity in a child. Can anyone of us illustrate HOW?

Marketing 100
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Google Buzz- Is there a hidden agenda?

Atom Thought

Google is also quietly buying companies around emails , adserving and what have you. It can instantly connect all professionals who do business together, and also add some prediction technology so that service providers know when to pitch for which product to which person. Can this beat Linkedin?

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Recession? Not for Social Media Marketing!

Atom Thought

Recession is the best time to keep in touch with your customer, to maintain the quality of your product and to keep the customer engaged for feedback and in new product development. The survey was conducted between November 2008 and February 2009. · Data Source: Forrester. References: [link].

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eCommerce Chargebacks and Remedies

Atom Thought

According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008. Product different from what was described or promised. Card-holder not satisfied with quality of product or services. since 2006.

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ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

Milo is a local ecommerce platform- that allows users to search and buy products within a specific geography. ebay had sold USD 600M of products through mobile phones in 2009, and tosay 10% of all ebay sales are on Mobile phones in UK). This will also be integrated with the Open Source Platform.