Adam Cohen
AUGUST 24, 2010
How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?
Adam Cohen
APRIL 12, 2012
Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Imitation is Flattery.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Adam Cohen
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? How has your company solved the budget and integration challenges?
Adam Cohen
JUNE 8, 2010
MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put. Photo credit: niemster via Flickr.
Adam Cohen
APRIL 12, 2012
Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.
Adam Cohen
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? How has your company solved the budget and integration challenges?
Expert insights. Personalized for you.
231 
Let's personalize your content