Social Media Strategery

SEPTEMBER 17, 2010

Facebook , the behemoth of a social network with 500 million worldwide users, was founded by a college student and his buddies. Apple, the ubiquitous electronics company behind the iPhones and iPods we all carry around with us, was started by three guys building computers in their basement. Read Fast Company. Read Wired.

Gov 2.0 126

Gov 2.0 Mashup Startup Policies 126

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. Imagine the hurdles that have to be crossed to get blogs installed!

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. They eventually changed the policy. Most importantly, you’ll make a difference. They found examples of others who were doing it.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Not because of technology or policy. “…so many social media initiatives fail – not because of technology or policy, but because of people.&# Who runs your SM accounts?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

FEBRUARY 1, 2009

If their respected peers from other organizations are going down the social networking/media path, have examples of that too (in my case, screenshots of a fellow CEO’s LinkedIn profile and the groups he belonged to).

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

DECEMBER 18, 2012

These are the people who, without a formal policy, budget, or title have acted as referees, mentors, teachers, cheerleaders, and janitors for the community , all while also performing their “real” job. Don’t take the social out of “social media.”

Yammer 116

Yammer Communities Collaboration Microblogging 116

Social Media Strategery

OCTOBER 19, 2008

Chances are, there will be some sort of policy against using some of these tools – you’re going to pick and choose your spots where you take a risk in using them. why a blog might be more effective than facebook for some companies). how do I know that my org should use social media if I don’t understand it myself)?

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69