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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 279
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. Twitter Analytics. Companies that Use Social Media for Clinical Trial Recruitment. Additional recruitment costs. Termination of the trial. 1) Reach a Larger Audience.

Research 194
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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. The social networks themselves enforce certain rules and restrictions for pharma companies. Time Period - Jan 01 - Dec 31, 2016.

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But focusing on it is the number one way to avoid your company being in the headlines because criminals hacked your account and something terrible was posted.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube. Will you provide me with links to your accounts? 3) What are my competitors doing?

Questions 280
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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

MyPillStory: Women Talk about their Experiences with The Pill on Twitter. On Twitter, a story recently developed when London woman Holly Brockwell received a lot of negative comments about her battle to get sterilised on the NHS. Over the course of the week, there was a lot discussion about side effects of the pill on Twitter.