Mindjumpers

AUGUST 24, 2011

Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. He is very focused on how social media can create value for companies. So what is Social Marketing IQ?

Social Media 178

Social Media Case Study Marketing Conference 178

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. Share the data you find with your team and others across the organization. Brainstorm how best to implement what you find to support the organization ‘s goals. Once you have the data. Identify threats and opportunities.

Social Media 64

Social Media Analysis Research Conversation 64

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Combatting the Decline of Organic Reach.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 Give us a shout and let's get a custom workshop scheduled for your organization.

Content 163

Content Training Marketing Industry 163

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Organic search traffic.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. Partner with Like-Minded B2B Companies. What Is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. focusing on social media marketing for racial justice organizations). Choose the right business structure for your company The legal structure you choose will have big implications for how you pay taxes, how you manage your company, and more.

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? Create a social media content calendar for a local coffee company.

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Will Become Publishers. Every company needs to think of itself as a TV station, magazine, and newspaper. Organizations Will Better Understand What “Good&# Content Is.

Trends 124

Trends scribd Skills Training 124

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Pam Moore

SEPTEMBER 11, 2019

My training and consulting agency, Marketing Nutz helps CEOs and business leaders in organizations of all sizes embrace the latest new media, digital marketing and social marketing strategies to grow their business and connect with customers. These are the same exact strategies we have used with hundreds of companies, big and small.

Social Media 60

Social Media Training Template Templates 60

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Ignite Social Media

JUNE 16, 2016

Getting influential content creators out from behind a computer screen and on the ground in the middle of the excitement is a surefire way to both get the best out of those influencers and bring a genuine and organic feel to your activation. Collaboration. Not sure if your influencer marketing strategy stands up?

Influencer 60

Influencer Strategy How To Collaboration 60

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. The insurance company may also be willing to include bodily injury and property coverage in its E&O extension.

Insurance 174

Insurance Activities Social Media Policies 174

Convince & Convert

JANUARY 19, 2015

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Further, content from employees is often more trusted than content from the organization itself. Nielsen says that advertising from companies is trusted by 47% of global citizens.

Trends 60

Trends Content UGC Marketing 60

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

Hootsuite

SEPTEMBER 16, 2022

As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Alegria expanded the Acquire license to be company-wide. Source: Acquire White Paper. The success of the chatbot fed into the company’s overall digital marketing success. Decathlon UK nurturing sales opportunities.

Examples 96

Examples FAQ Insurance Retail 96

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

JULY 26, 2011

Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company.

ROI 153

ROI Cost Hosting Analytics 153

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. The people that read your company tweets?

ROI 138

ROI Social Media Social CRM Survey 138

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Please Support Our Sponsors.

Activities 141

Activities Social Media Mobile Geotagging 141

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch. Just ask any newspaper company.

Trends 99

Trends Instant Messaging Review Cost 99

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. But creating Thought Leadership is not so easy. At InformationWeek, the No. He has a B.A.

Real Estate 100

Real Estate Health Care Consultant Study 100

Twist Image

APRIL 12, 2012

This new type of toilet paper must stand out from the other toilet paper. Is it the toilet paper company's fault that other brands, products and services have all come to the same realization that they need to capture your attention - if but for a brief moment in time - to inform you that they exist?

Content 111

Content Vimeo Apple Curation 111

Diva Marketing Blog

MARCH 23, 2009

For my money, one of the most effective tactics is using social media to position VIPs in your company as industry thought leaders. Businesses have been employing white papers for eons to set this in motion. By sharing knowledge, the company demonstrates expertise and the confidence to 'give' this power to their client.

B2B 56

B2B Strategy Applications Fashion 56

Buzz Marketing for Technology

JUNE 27, 2008

I look at what Tom actually wrote and I think he nicely captures some of the organizational obstacles that will have to be overcome for organizations to effectively use enterprise 2.0 s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0

SocialText 100

SocialText News Sharepoint Web 2.0 100

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Analytics 20

Analytics B2B Data Project 20