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The KISS Method For Determining Social Media ROI

SocMed Sean

Obviously, each business or organization will have different Key Performance Indicators (KPIs) that determine the success of social media activities, but many organizations can benefit from using some, or all, of what I call the K.I.S.S. DON’T try to use Facebook as a company intranet.

ROI 269
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements.

SM2 202
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. The company could clearly use some improvement in this area.

Vocus 185
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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web.

Trendrr 267
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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. Customer Service.

Company 140
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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A Day I’ll Always Remember

Convince & Convert

Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. Organize Your Armies.

Radian6 134