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The intersection between AI and Product Marketing with Sean Broderick

Oktopost

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

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Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public.

Team 147
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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean? And is it really worth it?

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Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Products 125
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Top Custom Software Development Companies in the US

The Realtime Report

Top Custom Software Development Companies in the US. These kinds of software products are not limited by any operational system, browser, or mobile platform. Here is a list of some of the best custom software development companies in the US, unique differentiators, and their services package. ScienceSoft. are one of a kind.

Software 128
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10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. Read the whole entry. »

Microsoft 153
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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Spontaneous manifestations about a company draw attention. Unlike the relationship with influencers, with advocates, there is an organic process. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Organic feedbacks are more reliable.

Company 130