Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Only ‘serious’ organizations (ministries, government bodies, global organizations) had the privilege of claiming absolute trustworthiness and high quality of content before.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Many don’t do it well, mostly because they are hiring an outsourced company with staff that doesn’t necessarily have the same passion in a company’s mission as the company members themselves. Email organization is my forte and it’s something that I can easily respond to quickly. It won’t.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Animation and apps go hand in hand. Cloud Computing and Animation. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. Done correctly, good branding in today’s digital age can boost your company more than ever before, but the key is consistency otherwise it may do more harm than good.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company? Let’s look at what, exactly, blogging can do for your company. A high organic ranking on Google virtually assures your site more traffic. Enhance Your SEO. Conclusions.

SEO 163

SEO Sites Google Hubspot 163

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [ Utilizing Internet video. Driving traffic to websites.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Directory Insurance SEO 162

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Next Steps.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

APRIL 15, 2015

In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Their company bio in their own words, pulled from their LinkedIn profile. Company mentions in the news. Company competition.

Data 100

Data Tools Bookmarklet Social CRM 100

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. I use Google Alerts for this.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

And when you place a number like this in all of your advertisements, business materials, marketing materials, and promotional items it is going the extra mile – doing the leg-work of identifying your company and maintaining a consistent image in your market. So, ask yourself these questions: Do I know how each incoming lead found my company?

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Organizations have used it for developing programs, marketing efforts, research, and education. GetSatisfaction provides a way for companies to do that. What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Many companies attempt to track your every move on the web. Once they find out which sites you visit, these companies can target you with relevant advertising and spam. Editor’s Note : I strongly recommend LastPass for all your password needs. Web Tracking. In addition, some search engines retain a history of your web searches.

Privacy 162

Privacy Activities Microsoft How To 162

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Signal customer Smart Chicken, maker of organic chicken products, recently decided to reinvest in QR codes after a successful test-run. They’re not alone in this field.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? He talks of a group on Facebook that has a goal to build an organization that has enough political clout to achieve ends to end poverty. He asks, “why does there need to be a big organization that channels people’s voices?

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

12 Popular Keyword Organization Tips and Tools : This post contains a list of tools that help organize some unruly keyword lists and includes tools like Ad Group Filter, RKG Duck, Wordstream Keyword Grouper, Spyfu Keyword Groupie (obviously using a different “keyword group” name not to infringe on any copyrights or trademarks!)

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

You should be able to get something more detailed than “We got ABC Company on Google page one.” There are other SEOs staffed to handle large organizations with mid six-figure SEO budgets and tremendously complex needs. Request case studies with details. Almost every SEO I know is a statistics junkie – it goes with the territory.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. If an organic story pitch is not of interest to you, that’s fine. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

SEPTEMBER 20, 2011

It’s an incredibly organized way to make things happen. A beautiful inbox is an organized inbox. A company I work with recently hired a new person, and she told me that we emailed once before at her old job. As you can see, you can assign multiple labels to a single email, and sometimes that’s necessary.

System 231

System Newsletter List Types 231

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Simply put, the new mass media helped organize, and influence, large numbers of consumers. It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it. Is it Too Late to Catch Up?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

How To 240

How To Marketing SEO Training 240

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Even though some of us are busy helping clients, we should still find time to nurture our own account and grow it organically. Look what Fast Company did. People think numbers predict influence.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JUNE 11, 2015

This type of interaction makes companies more productive, and ensures that businesses keep great tabs on their customers, but also saving a lot of manual labor. Trello is simply a user friendly collaborative team task organizer. They have great mobile apps too. For example, you can have a look at my calendar. youcanbook.me

Products 100

Products Tools SMS URL 100

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. I complained to the company, but received no reply. Guess who’s bottom of my vendor list?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279