Small Business Mavericks
AUGUST 28, 2014
As she says, “ You can pay and pay but organic search still wins.” Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. ” What is she talking about?
Small Business Mavericks
SEPTEMBER 22, 2014
Paid search gives new or small companies immediate brand exposure. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. PPC for Small Business organic search paid search PPC SEO' Paid search lets you target ads to specific searchers.
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Small Business Mavericks
NOVEMBER 5, 2014
Charitable community involvement with a local organization encourages your neighbors to be involved with your business on a personal level. Charitable causes your company supports help people who also support that cause identify with your organization. Charitable giving can be a tax deduction within IRS guidelines.
Small Business Mavericks
NOVEMBER 30, 2011
The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012. I’d say that Annotum appears to be an open source endeavor being pushed by for-profit companies like Solvitor LLC and Crowd Favorite. It appears that Annotum will be powered by WordPress.com.
Small Business Mavericks
JUNE 4, 2014
A few days ago, WebProNews discussed What Brands Are Doing Wrong With Visual Social Media with Apu Gupta( the founder of visual analytics company Curalate ). “The primary problem we see most brands facing is that they’re too focused on the content they’re pushing out rather than the content their fans are organically sharing.”
Small Business Mavericks
AUGUST 6, 2012
Pin a mixture of content—use some original content but make sure your boards don’t look like solely an advertisement for your company. Include fun and interesting pins that don’t promote your company or products. Use hashtags—just like Twitter, Pinterest organizes content by hashtags, which helps with searchability.
Small Business Mavericks
MARCH 3, 2015
Most of us can look around and see it happening with other companies, but it’s hard sometimes to see it in your own. Here’s what happens: a small company does a good job connecting with the customer. because there are more customers, the company gets bigger. as a result, there are more customers.
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