Jeff Esposito

MAY 23, 2011

Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. This task may sound daunting or challenging, but it is important to keep in mind that selling social across an organization is vital to moving forward.

Education 38

Education Meeting Social Media Conference 38

Jeff Esposito

DECEMBER 5, 2011

These are uncertain times for a lot of people and organizations. In my work with people and organizations, I’ve found that when there is a void of clear and positive communication, people start to assume the worst and act accordingly. This is a guest post from Jon Gordon. You and I must do the same. Give them feedback.

Energy 40

Energy Banking Journal Meeting 40

Jeff Esposito

APRIL 7, 2011

While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech). I suggest picking up a copy today for your usage.

ROI 40

ROI Social Media Review Video 40

Jeff Esposito

JUNE 17, 2013

This can be anything from responding to an email to stalking the company social accounts. As the space continues to grow, companies are going to look to hire younger and cheaper- you know to keep more in tune with the kids. Unfortunately for us social talking heads, social is not there yet for most companies. It can’t wait.

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Travel Trends Social Media Company 42

Jeff Esposito

JULY 12, 2012

Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. The biggest take away from the 30 minute talk was the power of story and how that a firm company story should be in the forefront of any social media strategy.

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Social Media Communities Organization Examples 43

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. One thing that really stood out to me during this group was that there was no way for social media to scale in an organization as big as the Red Sox.

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Focus Group Groups Groups Social Media 43

Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. No One-Sized Solution.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

DECEMBER 8, 2010

If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. By connecting them with the company, potential customers gain more of a personal relationship and brand affinity.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JANUARY 19, 2012

5 tips for social media success in other languages – working for a global organization is tough when it comes to social media. Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company. Now here’s this week’s edition of Five for Friday.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

MAY 31, 2011

After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all of your ducks in a row, but it will also help the organization see where you envision the company playing and being integrated in the next one to five years.

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Team Social Media Metrics Training 43

Jeff Esposito

JANUARY 24, 2011

Based on conversations I’ve had with folks who manage social accounts for their companies, it seems like the lemons have rolled into that space as well. If this is the case at your company or organization, just start the effort and don’t ask for permission. Results are more important than excuses.

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Buy Project Organization Social Networking 34

Jeff Esposito

MAY 29, 2015

Over the years, this community bloomed and millions of people connected with the company across the globe. I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Over the years, this community bloomed and millions of people connected with the company across the globe. I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JUNE 3, 2011

Every company is looking into the social game in one way shape or form nowadays. Problem with this is that the space is rented and many companies don’t think about who owns the data. We should not be fighting ownership, but rather how we can integrate across the organization. Who owns your brand’s social media data?

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Journal Community Platforms Social Media Data 39

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. Perhaps the most vital trait that a leader will demonstrate is a deep knowledge of the company. Since the space is still in its infant years, many companies do not have senior level people leading up the charge. Community Organizer.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

NOVEMBER 5, 2012

monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it).

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

MAY 25, 2011

Following the Tweet, the running back had both teammates and the Steelers organization trying to distance themselves from him. Unlike many companies who have nobodies like me tweeting and facebooking it up, the teams and league have people that could actually increase interest and fan connection with the league as a whole.

Social Media 38

Social Media Policies Training Guidelines 38

Jeff Esposito

JUNE 1, 2012

Raise your hand if you have ever beaten your head because of a silo within your organization. It is OK to admit it, we’ve all been there. This cartoon from Hugh MacLeod will cheer you up. Source: geofflivingston.com via Jeff on Pinterest.

Organization 37

Organization Company Marketing 37

Jeff Esposito

APRIL 23, 2015

Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business that has a great niche for both organic and paid traffic.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business that has a great niche for both organic and paid traffic.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. To get to your Insights click on the "Insights" link on the left hand side of your fan page. Click the export data box to get the full Insights for your page.

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Facebook Metrics Comparison Data 46

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Forget the commercials and spend the advertising budget organizing community events in the Gulf. This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MAY 16, 2011

More often than not, social media within companies both large and small is run by a designated team or person. Many of these teams took on the role in their companies because they were passionate and interested in the space and are very territorial over what was once a pet project. And you know what, silos suck.

Education 44

Education Team Social Media Project 44

Jeff Esposito

JULY 28, 2010

The offer was not from Amazon, or its affiliates, but rather a company called the Golf Warehouse (TGW). Now, instead of replying in an official corporate capacity, the CEO of the company turned the PR headache into a social media nightmare. So I logged onto Amazon and placed my order. Around 4:00 p.m.

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Price Issues Comments Company 51

Jeff Esposito

JUNE 8, 2011

Similarly, the basic ingredients in a social media plan (discussed here ) need to be set into motion to be more than just theories on getting away from the social silo and building a program that your whole organization can benefit from. Building out your company’s social media plan is a marathon and not a sprint; there are no quick fixes.

Social Media 45

Social Media Construction Training Meeting 45

Jeff Esposito

AUGUST 16, 2010

The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies. The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates.

Issues 34

Issues Policies Reputation Insurance 34