Debbie Weil

article thumbnail

Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. More coaxing is required to get bios and photos from them, but that stuff goes a long way to personalizing the company and engaging the readers. Then another. Always number one.)

Blogroll 156
article thumbnail

Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? At the same time, Hsieh creates a joyful culture inside this company so that it’s fun to work there. Forget shiny object syndrome. It makes you happy to buy from Zappos.

Apparel 139
article thumbnail

Repetition is In and Blogging Is Back

Debbie Weil

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. But it turns out that repeating yourself is a good thing when you have a longterm blog. Instructions: unpack your topic slowly. Basically, it works like this. Your blog should have a focus.